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Readable URL's

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Subject:  Readable URL's
Author:   sgpratley:   view profile | all posts by this author | add to favourites
Date:   10:29:34 21 September 2006
 
This has been around for a little while, and it seems to work well on 2 levels:

1) For the user, they can see the URL in Google listings and it confirms that the page is about what they are looking for

2) For Google it 'pegs' the page to a subject.
Unlike a title tag or the page content, a URL can't be changed.  If you do, it effectively becomes a new page. It's like a sign of commitment to the subject.

About 2 years ago I saw the technique provide some pretty spectacular results. Now more people are using it it has less effect, but it should certainlly be part of your box of SEO tricks for on-site optimisation

 

 
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  • Readable URL's, DavidGB, 13 Sep 09:52
    I'm seeing conflicting opinions on the value/relevance of having easily-readable URL's on sites (as I write the URL on this forum is not particularly user-friendly). Does anyone ...
    • Readable URL's, JonathanDavey, 13 Sep 19:27
      Google reads code, not logical words... it just wants a good meal in a top restaurant! On 09:52:11 13 September 2006 DavidGB wrote: I'm seeing conflicting opinions on the va ...
      • Readable URL's, DavidGB, 14 Sep 09:00
        Thanks ... interesting analogy .... do we know its taste - as in "good" and "top" ? On 19:27:42 13 September 2006 JonathanDavey wrote: Google reads code, not logical words.. ...
        • Readable URL's, JonathanDavey, 14 Sep 10:44
          (http://www.e-consultancy.com) e-consultancy.com and (http://www.businessinberkshire.co.uk) BusinessinBerkshire.co.uk are 3 star michelen style restaurants... if you prefer take ...
      • Readable URL's, Andy_Davies, 1 Nov 06:58
        A simple example of why readable url's work so well is to find this very forum thread on google by using the words "forum readable url". (http://www.e-consultancy.com/forum/1046 ...
        • Readable URL's, DavidGB, 1 Nov 14:37
          Andy - thanks for drawing attention to this ....a great example, if I have got my terminology right, of the "long tail" in action..... An excellent best-practice example from e- ...
          • Readable URL's, danielb, 1 Nov 15:28
            i agree, this really is a great example of best-practice paying off. all of the following are contributing factors: 1. keywords in the page title 2. the 'readable URL' itself ...
    • Readable URL's, danielb, 19 Sep 10:52
      according to the horse's mouth, google prefers user-friendly urls: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ the section on urls is ...
      • Readable URL's, DavidGB, 19 Sep 15:11
        Very helpful - thanks !  ...
      • Readable URL's, sgpratley, 21 Sep 10:29
        This has been around for a little while, and it seems to work well on 2 levels: 1) For the user, they can see the URL in Google listings and it confirms that the page is about w ...
    • RE: Readable URL's, Ashley , 19 Sep 16:45
      Hi David You said "as I write the URL on this forum is not particularly user-friendly" - but you'll notice that once you post it is then readable? How do we do this? - Fir ...
      • RE: Readable URL's, DavidGB, 19 Sep 19:11
        Awesome - thanks. ...
        • RE: Readable URL's, paulstone, 22 Sep 18:26
          There are many reasons why human readable URLs are better for both users and search engines. Firstly, they are just easier to remember.  For example, http://www.mydomain.com/pro ...
          • RE: Readable URL's, Ashley , 22 Sep 18:43
            More on all this at (http://www.e-consultancy.com/forum/103812-re-url-naming-rules.html) http://www.e-consultancy.com/forum/103812-re-url-naming-rules.html - see the entire thread. ...
            • RE: Readable URL's, PaulWalsh, 24 Sep 13:35
              The (http://www.w3.org/mobile) W3C Mobile Web Initiative has created best practice guidelines to help developers build Web sites that work better on mobile devices such as PDAs and ...
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