Adprecision launches new contextual ad serving system replacing Adsense - comments welcome

Thank you for your comments. Valid points have been raised. This has been a soft launch and has only been live for two weeks so we are still tweaking the system and will continue to do so.

In regards to design - fair point. A new design will be launched early October to ensure a better look

As for search functionality, we base our searches on keywords. The number of advertisers signed up is actually quite low at the moment hence all destinations are not covered. However The Telegraph are actively recruiting advertisers and we expect to cover more destinations as they get more merchants signed-up.

Galicia in September is quite niche as you point out. If you run a similar search on Google only 3 advertisers have sponsored search listings. Majorca in September has no current advertisers fulfilling this destination at the present time either. If an advertiser joins who sells Majorca holidays etc then their ads will show. Our system serves random ads when no advertisers products fit the keyword searched for.

If however you search for Greece in September you will find the results are improved as we have a number of advertisers who sell Greek holidays etc.