E-marketing Essentials - September 2006

5 topics: SEO learnings from AOL data leak,HTML Email template guidelines,Yahoo! Site Explorer,Web 2.0 Marketing Implications, Web marketing planning

Note:
These articles are sent to delegates to Dave Chaffey's Internet marketing workshops who have opted-in to receive them.

I have agreed with Ashley Friedlein of E-consultancy that I will post them here also in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. What can marketers learn from the Great AOL "data leak" of 2006
The AOL data leak has been widely reported. But how can we can we learn from it to help inform SEO?

Here I show for real live searchers how it demonstrates different types of search behaviour that we should take into account in our search engine marketing and web design.

2. HTML Email - Guidelines for Email Templates & E-newsletters ?
Creating Email templates using HTML isn't as straightforward as creating web sites using HTML. What are the main 'gotchas' to watch out for is a question I am often asked at my workshops.

These are the two best guides I have seen for taking you through the tricks.

3. Yahoo! Site Explorer Beta
I've had a look at this over the past month and I would recommend it as one of the best free tools for Online PR - it shows who is linking to you and your competitors better than Google.

4. Marketing applications of Web 2.0 - Gartner
Analyst Gartner has released a new review and hype-cycle explaining Web 2.0. technologies and applications which reviews some of the marketing and business implications of Web 2.0.

5. What is the best way to create an E-marketing plan?
Over the last 10 years or so, I have worked with many organisations to help develop a structured E-marketing Plan. In this post I describe why a plan is needed and the main stages for developing an online marketing plan.

6. All E-marketing blog articles
Other postings from the past month.