MSN for kids

On 08:32:05 8 September 2006 JonathanDavey wrote:

 

Cheers Paul...

I'll follow through on that today...

I'd also like a response from MSN about why it is that when a child is logged on to the system... so they know they are under 18... they feel the need to present gambling and dating ads... is there not a moral issue here?

Or is it just about £££...

On 02:56:37 8 September 2006 PaulWalsh wrote:

 

Hi Jonathan,

I was the culprit that asked you to speak to Kieron Matthews, IAB Marketing Manager, as he was one of the speakers in attendance. But this was only after I addressed your question (albeit ‘unanswered’). For the benefit of readers, I was the conference Chair with the opening speech.

I stand by my suggestion; you should lobby the IAB to address this issue through self-regulation using a code of conduct. It is after all, within their remit to create standards and best practices for Internet advertising. Perhaps you can take it to IAB Europe – they’re two completely different animals.

BTW Jonathan, your passion for building community sites was great!

Cheers
Paul


1:16 7 September 2006 JonathanDavey wrote:

 

Evening ladies and gents

I've been out today at www.memcom.info at which I was one of the speakers.

During the opening speech a button was pushed which prompted a question about why my 11 year old daughter was presented with adverts on MSN about dating and gambling... via her account...  the response was, ask the guy from aib later, when he turns up.

I did...

I thougt that IAB was there to respond to questions about best practice but obviously i was miss informed...

I was advised that MSN didn't have the technology in place to police what they delivered to the kids who had registered...

"So one of the players couldn't be accountable for their presentation of corruptable adverts to kids because they represent 75% of their users and would therefore nobble their stats and revenue generation capabilities.... poor MSN... please lord, help them find the ability to source the technology."

I think there is only one reponse to this and i did present that one on one but then he did have investors to consider.

This is comical... and ensures that I for one will be kicking arse to ensure our kids are protected from this abuse of power...

If you agree with me then say hello, I'm happy to join in your campaign to minimise the negative impact on our kids...