MSN for kids

Evening ladies and gents

I've been out today at www.memcom.info at which I was one of the speakers.

During the opening speech a button was pushed which prompted a question about why my 11 year old daughter was presented with adverts on MSN about dating and gambling... via her account...  the response was, ask the guy from IAB later, when he turns up.

I did...

I thougt that IAB was there to respond to questions about best practice but obviously i was miss informed...

I was advised that MSN didn't have the technology in place to police what they delivered to the kids who had registered...

"So one of the players couldn't be accountable for their presentation of corruptable adverts to kids because they represent 75% of their users and would therefore nobble their stats and revenue generation capabilities.... poor MSN... please lord, help them find the ability to source the technology."

I think there is only one reponse to this and i did present that one on one but then he did have investors to consider.

This is comical... and ensures that I for one will be kicking arse to ensure our kids are protected from this abuse of power...

If you agree with me then say hello, I'm happy to join in your campaign to minimise the negative impact on our kids...