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Should a merchant sign up to numerous affiliate networks?

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Subject:  Should a merchant sign up to numerous affiliate networks?
Author:   startasanaffiliate:   view profile | all posts by this author | add to favourites
Date:   18:46:51 7 September 2006
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In my personal opinion, as one of the top UK affiliates,  there is little if any added value in a merchant belonging to any more than 2 affiliate networks.

Most, if not all, affiliates earning significant revenue are members of all of the affiliate networks anyway, so the extra coverage you get from being a member of multiple networks is negligible.

The more networks you use, the higher your costs, the extra the complexity of your tracking, and ultimately, the thinner you have to spread your affiliate management resource.

However many networks you are with two things I would say are critical:

1. Ensure consistency of offering - do not be tempted (or persuaded by the network) to offer a higher rate of commission on one network than another - I simply do not have time to go chasing offers and changing links on a whim to follow the best offer - a golden rule here is that it is less effort for an affiliate to simply delete a link to a merchant than it is to change that link for another link for the same merchant on an alternative network - there are many reasons why I may choose one network over another, but level of commission payment should not be one of them.

2. Ensure that you offer the same creative in the same formats over all networks which you are a member - as above if I am promoting you on network A - I don't want to visit the site of another affiliate who is promoting you via network B and has creative which I do not have access to.

Hope this gives you some pointers - if you need more clarification please don't hesitate to ask.
 
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