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Rented Email Lists - vs Renting Newsletter space

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Subject:  Rented Email Lists - vs Renting Newsletter space
Author:   sonu:   view profile | all posts by this author | add to favourites
Date:   18:01:21 28 July 2006
 
I also agree, however email has taken on a new face in that, through opt-in data and sustained, content relevant campaigns, database marketing is attractive as it provides companies with a diminishing cost per acquisition over time ( not to mention you have multiple attempts to contact the consumer, unlike PPC where you only have one chance unless they give you their details through registration- i won't go into the maths of not capturing aname VS capturing asthat would take a whole day). The only problem being you need a steady flow of fresh opt-in relevant names, in large volumes, to reduce ROI times. Most companies do not have the traffic on their sites to capture enough names to amortise their DB spend. There are solution based comapnies (like IPT) which can collect names on a brands behalf via opt-in questionnaires. Those with the patience, understandng and foresight within DB marketing have already seen massive increases in returns ( on and off line) over the past 4 years through email marketing, but many are still none the wise. Key here is to capture as many relevant names as possible at a nominal cost(usually not hard to justify vs ppc) even if it means using a third party to help and segment along the communication way against brand or sales objectives.


On 08:27:36 24 July 2006 JeffBarnes wrote:
>I completely agree with your comments about email list
>rental and the fact that some people still think it is OK
>to send out emails to a list compiled by a "trusted
>partner" amazes and saddens me. The idea of spending
>money to pay for ad space instead is a slight improvement
>but I never take any notice of online ads or click on them
>and I don't know anyone who does.
>
>Now here's a novel idea - if you want to collect people's
>email address why don't you try asking for them. You can
>do this on your site, when you meet them, why they buy
>something, when they ask for something etc. and provided
>you ask them whether it is fine to do so you then have a
>list that you can segment, and send targetted emails that
>will be well received and not have you labelled as a
>spammer and potentially black-listed by your ISP.
>
>Remember that the number of emails that you send out is no
>longer a measure of success - the number that get
>delivered, received, opened and clicked is.
>
>Jeff Barnes
>jbarnes@exacttarget.com
 
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  • Rented Email Lists - vs Renting Newsletter space, tnorcross, 23 Jul 16:42
    Although list brokering is a well known and well understood practice, sending e-mail to lists is still too often something that can result in brands being tarred with the brush of ...
    • Rented Email Lists - vs Renting Newsletter space, JeffBarnes, 24 Jul 08:27
      I completely agree with your comments about email list rental and the fact that some people still think it is OK to send out emails to a list compiled by a "trusted partner" amazes ...
      • Rented Email Lists - vs Renting Newsletter space, danielb, 24 Jul 16:38
        or - as these are not exclusive options - the sensible thing would be to test all three: 1. send out your own emails to someone else's list (being careful A: to choose the right ...
        • Rented Email Lists - vs Renting Newsletter space, tnorcross, 24 Jul 17:13
          Thanks Daniel, great concept.  It is also really refreshing to hear that there are people who take responsible e-mail marketing seriously and aren't interested solely in buying a l ...
          • Rented Email Lists - vs Renting Newsletter space, JonathanDavey, 25 Jul 09:46
            We've been preaching organic growth since we began email marketing, way back in the last century! This lead us to the realisation that a newsletter that talks about more than ju ...
      • Rented Email Lists - vs Renting Newsletter space, sonu, 28 Jul 18:01
        I also agree, however email has taken on a new face in that, through opt-in data and sustained, content relevant campaigns, database marketing is attractive as it provides companie ...
    • Rented Email Lists - vs Renting Newsletter space, JustinWaganer, 28 Jul 03:24
      Has anyone had regular success doing this with insurance? Evan www.Leads4Insurance.com On 16:42:06 23 July 2006 tnorcross wrote: Although list brokering is a well know ...
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