Rented Email Lists - vs Renting Newsletter space

Has anyone had regular success doing this with insurance?

Evan

www.Leads4Insurance.com

On 16:42:06 23 July 2006 tnorcross wrote:

 

Although list brokering is a well known and well understood practice, sending e-mail to lists is still too often something that can result in brands being tarred with the brush of SPAM. 

In general, even if consumers have agreed to receiving information from "trusted partners" - many won't recall that they have agreed to these additional communications.

A far more effective way to reach consumers is to be included as a banner or other content in someone's current communications to their customers.  I mean - what better way to demonstrate that you are truly a "trusted partner" than to give you ad space in their regular newsletter.

Are there any agencies that are looking at this as an alternative to straight e-mail list rental?  i.e.; - Same request for targeted consumers, but instead of paying for a list, pay for space in an existing newsletter?

Thanks,

Troy