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E-marketing Essentials - July 2006

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Subject:  E-marketing Essentials - July 2006 Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   15:25:58 10 July 2006
 
5 topics: E-marketing Jobs Sites - Review of bid management tools, Get Testing, E-mail Authentication, E-marketing Strategy

 Note:
These articles are sent to delegates to Dave Chaffey's Internet marketing workshops who have opted-in to receive them.

I have agreed with Ashley Friedlein of E-consultancy that I will post them here also in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. E-marketing jobs sites
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Which are the best sites in the UK for placing ads for E-marketing jobs positions I have to fill? This is a common question from people on my list - more often the issue is recruiting new staff rather than looking for jobs. This post gives you four options.

Read 'Best UK E-marketing jobs & recruitment sites'

2. Review of paid search bid management tools
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Bid management tools for managing Paid search (Pay Per Click) marketing across search networks like Google Adwords, Yahoo! Search Marketing, MSN adCenter and Miva have become much more sophisticated in 2006 and the range of search bid managing tools available has increased. This review compares some of the main tools used in UK, many of which are also popular in US.

Read 'Paid Search Bid management tool review'


3. Get testing to improve your E-marketing results
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These results highlight the type of benefits you can get from structured E-marketing testing, I hope to prompt you to think - how do we make the time to run these types of test?

Read about E-marketing testing examples and sources


4. E-mail authentication & accreditation schemes
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Email sender authentication systems are used by ISPs, webmail companies or corporate firewalls to identify bulk E-mail has not been sent from a recognised broadcaster. If you get this wrong your messages will not be delivered or will end up in the SPAM folder.

Read 'E-mail authentication & accreditation schemes'

5. Top 10 E-marketing strategy issues
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What are the most important issues when developing an online marketing strategy? Are yours the same as everyone elses? I continue my series of Internet marketing 'Top 10s' with a review of key issues to consider when developing an online marketing strategy.
Read 'WNIM Article - Top E-Retail Strategy issues'


6. All articles
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Other postings from the past month.

Read all E-marketing blog postings



Dave Chaffey, Internet  marketing training & consulting
 
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  • E-marketing Essentials - July 2006, DaveChaffey, 10 Jul 15:25
    5 topics: E-marketing Jobs Sites - Review of bid management tools, Get Testing, E-mail Authentication, E-marketing Strategy Note: These articles are sent to delegates to Dave ...
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