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Good B2B sites

 

Does that mean you have already got the important things figured out?  Or do you think the look and feel is the most important aspect of the site.

Business to business is all about content, and allowing the customer or prospect to find the content that they need as quickly and easily as they can.  So the important issues are about content, structure and navigation.  It has to look OK of course, not like something your brother-in-law knocked up, but no-one is going to than you for a brilliant look if they can't find their way around.

Number one mistake in my book is to do what every salesman in the world is told to do - sell benefits.  I have seen people screaming at their computer

"By what the f*&ck do you guys actually DO!!"

Bob

 
  • Good B2B sites, SoniaKay, 22 Jun 11:28
    I'm writing a project  brief to redesign a B2B site, and I was wondering if anyone had some examples of other B2B sites that they think are brilliant.  I'm particularly looking for ...
    • Good B2B sites, textor, 23 Jun 08:50
      Does that mean you have already got the important things figured out?  Or do you think the look and feel is the most important aspect of the site. Business to business is all ab ...
      • Good B2B sites, SoniaKay, 23 Jun 09:20
        I completely agree with you, people are far too obtuse about what they're offering - and the problem is particularly prominent in the sector I'm working with.  So with that in mind ...
        • Good B2B sites, textor, 23 Jun 09:31
          What have web site content and Jelly in common?  ;-)) OK - sorry I couldn't give you inspiration on this.  When I look at the big corporate B2B sites they frankly all look the s ...
          • Good B2B sites, JonathanDavey, 25 Jun 11:14
            What is the site for? Is it a glossy brochure or an extra salesperson? Glossy... I suggest your no.1 need is a top designer, a copy writer that is economical with words that cre ...
    • Good B2B sites, janeyp, 24 Jun 07:27
      On 11:28:51 22 June 2006 SoniaKay wrote: I'm writing a project  brief to redesign a B2B site, and I was wondering if anyone had some examples of other B2B sites that they think ...
      • Good B2B sites, NathalieVu-Van-Toan, 26 Jun 09:02
        Hi Sonia, Before even worrying about the look and feel, I would start with the objectives. What is your client trying to achieve through this site? Your client needs to clearly ...
    • Good B2B sites, SamMartin, 7 Apr 10:53
      I have done trade via B2B for many years. I have some good free B2B sites. One is Biztrademarket.com. Another you could visit http://china.go4worldbusiness.com On 11:28:51 22 ...
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