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E-marketing Essentials June 2006

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Subject:  E-marketing Essentials June 2006 Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   12:27:15 15 June 2006
 
These articles are sent to delegates to Dave Chaffey's Internet marketing workshops who have opted-in to receive them.

I have agreed with Ashley Friedlein of E-consultancy that I will post them here also in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. UK E-mail Response rates
This is my summary "Perspective" on current E-mail trends written for the
Q4 2005 DMA UK Email marketing benchmarking report. It includes a summary of latest Email response rate statistics and introduces "Right Touching" - one of the biggest challenges for online and indeed all marketers.

Read 'E-mail Marketing Perspective'

2. Conversion rates for E-commerce
I often get questions about average conversion rates at workshops. This
updated post gives a summary of different sources on conversion rates for
E-commerce which you can compare to your own.

View 'E-commerce conversion rates'

3. New Google Trends Tool
Have you tried this great new free tool from Google for understanding
seasonal/long-term trends in your product / brand / competitors popularity?

Read about and try Google Trends

4. SEO Best Practice Site
An interesting discussion on what makes Cheapflights one of the most
effective sites for attracting visitors via search engines in a highly
competitive sector.

Read 'SEO Best Practice Site'

5. SEO Top 10 Success Factors
In Part 2 of my forthcoming What's New in Marketing article for the
Chartered Institute of Marketing, I present a high-level summary of success
factors for Search Engine Optimization.

Read 'WNIM Article - SEO Top Ten Success Factors'

6. All articles
---------------
Other postings from the previous month.

Read all E-marketing postings


Dave Chaffey, Internet marketing trainer, consultant and author
 
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  • E-marketing Essentials June 2006, DaveChaffey, 15 Jun 12:27
    These articles are sent to delegates to Dave Chaffey's Internet marketing workshops who have opted-in to receive them. I have agreed with Ashley Friedlein of E-consultancy that ...
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