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Re: E-Commerce Design Patterns

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Subject:  Re: E-Commerce Design Patterns
Author:   JamesSaunders:   view profile | all posts by this author | add to favourites
Date:   13:41:03 31 May 2006
 
Hi Ashley,


Sounds great. With regard the design pattern(s) to start with, I agree that the checkout process and site search are the most important for any ecommerce site (and these are the areas of a site's functionality where lots of site's suffer).

Kind Regards,
James

On 13:35:34 31 May 2006 Ashley wrote:

 

Hi Mike

As you know, I'm a big fan of Design Patterns and we're going to be pushing them over the coming months to try and drum up further interest. 

Having worked for a big agency for 5 years, and having been through the pitch / proposals / site specification / contracts / SLAs mill for a lot of that I can also see huge benefits to be had in providing a platform of building blocks, or common protocols, to make this all much more efficient. Design patterns would be a big help for briefing teams, writing tender documents and the like.

Two further specific things to add based on this thread so far:

- Firstly, have a look at E-Retail Standardisation Reports in our White Papers Directory and follow the link there to some free research from Snow Valley which goes into a lot more detail on the whole checkout process thing. It confirms what others have said in this thread - remarkably little consistency. 

- Secondly, my question to all is: which design pattern(s) should we start with? Which would be the MOST useful and give us the best chance to generate real interest?

My vote would be to do a design pattern for a checkout process as this is the one most people have to grapple with and where details really matter. Perhaps second favourite would be a design pattern for presenting site search results? Other ideas / votes?

Ashley Friedlein
CEO, E-consultancy.com

 

 
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  • E-Commerce Design Patterns, MikeBaxter, 9 May 22:43
    Okay you may think I over-stated things slightly when I predicted that "in 5 years' time the major online retailers will have defined what best practice means to them using design ...
    • E-Commerce Design Patterns, TimLeighton-Boyce, 10 May 14:18
      I've just spent this very morning running through the mock ups for a proposed new checkout process for a client of one of the companies specialising in ecommerce sites. Several ...
    • E-Commerce Design Patterns, DeriJones, 12 May 19:20
      I wish you were right saying 'they're used lots in software design'. Unfortunately, in the course of the work I do testing web sites, it seems to me that the ecommerce sector is ...
      • E-Commerce Design Patterns, MikeBaxter, 13 May 12:11
        Deri reckons that e-commerce is a sector that isn't ready for the idea of design patterns yet ... On the one hand I'm very tempted to agree - some of my discussions so far have ...
        • E-Commerce Design Patterns, DeriJones, 15 May 13:28
          Mike - your last sentence was interesting: "So often, it is the things that make particular sites distinctive (either visually or functionally) that breach good practice princip ...
      • E-Commerce Design Patterns, textor, 13 May 12:45
        I think what Mike has in mind is that software people are big on reusable code, so that they don't re-invent the wheel every time they sit down to create a piece of software.   ...
        • E-Commerce Design Patterns, JonBov, 15 May 12:03
          Mike, your document focused heavily on FMCG/Low margin-high volume business, with a couple of exceptions in the form of John Lewis which is 'middle of the road' in terms of brandin ...
          • E-Commerce Design Patterns, MikeBaxter, 15 May 15:05
            Hi Jon - the difference between mainstream and hi-end luxury e-commerce is an interesting one. First, I'd say that, at a certain level of analysis, the differences don't matter and ...
        • E-Commerce Design Patterns, DeriJones, 15 May 13:08
          You're right Bob, software people like to reuse code.  But that often means that they want to reuse their own code; whereas can be nervous about 'reuse' of using someone elses code ...
        • E-Commerce Design Patterns, TimLeighton-Boyce, 15 May 14:41
          On 12:45:48 13 May 2006 textor wrote: I can give you one design pattern that i see over and over again (including our sites.).  You hit checkout and you get a form that asks if ...
          • E-Commerce Design Patterns, textor, 15 May 17:16
            I have made that exact mistake (nearly that anyway) myself.  It wasn't until I hit the wrong button I realised the problem.  Is anyone up for forming some sort of special inter ...
    • E-Commerce Design Patterns, ianjindal, 16 May 20:49
      Mike - you know I'm a fan of patterns, so rather than just agree with you (temptiing!) I thought I give a complementary perspective.... There are three main types of 'thinkers' ...
    • RE: E-Commerce Design Patterns, JamesSaunders, 26 May 10:54
      A very interesting discussion and one in which I'm sure there'll be much more debate. Having developed software applications for a number of platforms and also a number of doma ...
    • Re: E-Commerce Design Patterns, Ashley , 31 May 13:35
      Hi Mike As you know, I'm a big fan of Design Patterns and we're going to be pushing them over the coming months to try and drum up further interest.  Having worked for a big ...
      • Re: E-Commerce Design Patterns, JamesSaunders, 31 May 13:41
        Hi Ashley, Sounds great. With regard the design pattern(s) to start with, I agree that the checkout process and site search are the most important for any ecommerce site (and th ...
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