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Fire all your marketing staff – you don’t need them

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Subject:  Fire all your marketing staff – you don’t need them
Author:   Susan_ShareResults:   view profile | all posts by this author | add to favourites
Date:   21:23:49 11 May 2006
 
Hi Ashley,

Provocative indeed!  Let's not throw the baby out with the bathwater shall we?  

Keep in mind when Google, Skype and Flickr came onto the scene, the marketplace was relatively uncluttered and their value proposition rang clear to their audience.   It was the same in the early days of the internet, when all you had to do was build a site and customers would miraculously appear. 

Yes, customer experience and satisfaction are very important pillars in any business but if they can't find you (or hear about you) on a broader scale, it'll be awfully difficult to extend services of any kind. 

I think a phased go-to-market approach is important, get the word out, ensure you deliver on your brand promise (with excellent customer service and support) and always maintain a certain level of marketing to stay ahead of the competition.

Thanks for the post and I'm going to blog about it (and link back of course!) and share it with our readers as well :-)




 
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