[ Sponsored Links ]

Advertise here »

Google Trends - Search engine keyword trends - great new tool

reply to message » post a new message » e-mail to a friend »
Subject:  Google Trends - Search engine keyword trends - great new tool Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   08:01:26 11 May 2006
 
In our  SEO Best Practice guide we mention the importance, particularly in some consumer markets of tracking your search volume through time to assess how much share of paid search or natural search you are achieving.

Previously this was possible through tools such as the Google Traffic Estimator within the Adwords account, but only if you stored historic data.

Now a new tool,Google trends - http://www.google.com/trends,  is available to help with this. Similar in look to the free blog monitoring tool, Blogpulse - http://www.blogpulse.com it can show you:

- search volume

- for a specific keyphrase

- for a specific country

- through time

- compared to other keyphrases (separate by commas)

Unfortunately there is no scale, but it seems to be linear on volume. It does allow more precise phrase matching based on quotes. It doesn't show phrases less than a few hundred phrases per month.

Some interesting applications showing big volume changes through year.

- Compare retail, e.g. consumer electronics - compare mobile phones, ipod

- holidays, holiday spain, holiday cuba

- cheap holiday,cheap flights

- "cheap holidays", cheap holidays - showing relative few people qualify this phrase.

- Compare brands - barclays,hsbc,lloyds tsb,halifax

Any other applications??

Dave Chaffey
www.davechaffey.com
 
« Back to Internet Marketing Forum Previous Thread »  |  Next Thread »
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299