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Are we heading for a backward step in E-commerce?

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Subject:  Are we heading for a backward step in E-commerce?
Author:   textor:   view profile | all posts by this author | add to favourites
Date:   16:49:45 25 April 2006
 
Above a certain magement level in any large business it stops being about technology, or business reality and starts being about people - i.e. politics. 

People get on not because they know more about something than someone else, but because they can get the right people under them, properly motivated (and controlled so they don't lose the farm) and resourced.  They also get on if they can sell the ideas of their people internally to other managers.

Most of all they get on if they can create the perception in the mind of their boss that they are doing the above. 

My experience of top-ish managers in large organisations is that their eyes glaze over very quickly if you try and explain the detail, they just want a few sound-bites and conclusions that they can use.  Often they are so grossly ignorant of the businesss sector they are running that my mind sometimes boggles. 

(The corrollary to this is that  successful senior managers are really cr*!p at running small businesses.)

Is this a good thing or a bad thing?  

I don't know.  But that is that way it is, and if you want to get on in business you had better get good at the politics. 

Personally I never was.  I speak as I find and get interested in the detail.  Which is why I am running a small business...

Bob

 
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  • Are we heading for a backward step in E-commerce?, Ashley , 19 Apr 14:03
    I've been talking to a lot of digital marketers recently - all very talented and experienced online marketers (mostly 'Head of E-commerce', 'Head of Digital', 'Digital Marketing Di ...
    • Are we heading for a backward step in E-commerce?, textor, 20 Apr 11:13
      You are surprised because? As long as e-commerce was a fringe activity that the company was taking a punt on, sure it could fly by the seat of its pants.  But once the e-commerc ...
      • Are we heading for a backward step in E-commerce?, DomWynn, 20 Apr 18:12
        On 11:13:04 20 April 2006 textor wrote: Back to your manager jumping ship.  You already proved the lack of management professionalism in the organisations you cite because appa ...
        • Are we heading for a backward step in E-commerce?, WillRowan, 25 Apr 09:23
          Hi I'm not sure if we aren't just seeing the move of ecommerce marketing from the 'new & expert' fringes, into the mainstream. It's a mixed blessing. On the downside, it mea ...
          • Are we heading for a backward step in E-commerce?, anne_onymous, 25 Apr 10:48
            Im one of those people that Ashley is referring to. Im posting this anonymously as I dont want to offend/highlite the business that i left. The reasons that I left are similar t ...
            • Are we heading for a backward step in E-commerce?, RussellGould, 25 Apr 14:50
              Ashley look what you have started! My take - Integration has to happen and I for one look forward to the challenges it brings. I view it slightly differently in that it is ...
            • Are we heading for a backward step in E-commerce?, DomWynn, 25 Apr 15:56
              On 10:48:41 25 April 2006 anne_onymous wrote:  Great to see you reply! Just a couple of observations Incompetence/Frustration - those in charge were unable to identify the tr ...
              • Are we heading for a backward step in E-commerce?, JonBov, 25 Apr 16:10
                Is this a multichannel discussion? i dont think it is purely. I think its an industry growth issue. Ignore the multichannel aspect of the discussion and focus on the fact that peop ...
                • Are we heading for a backward step in E-commerce?, DomWynn, 26 Apr 01:36
                  On 16:10:49 25 April 2006 JonBov wrote: Ignore the multichannel aspect of the discussion and focus on the fact that people are getting pissed off and leaving because the people ...
                  • Are we heading for a backward step in E-commerce?, JonBov, 26 Apr 10:14
                    So you are saying that some of the best people in the industry are leaving  and going to Google, because they dont want to play by the rules? Sounds like the rules are wrong. Googl ...
            • Are we heading for a backward step in E-commerce?, textor, 25 Apr 16:49
              Above a certain magement level in any large business it stops being about technology, or business reality and starts being about people - i.e. politics.  People get on not becau ...
              • Are we heading for a backward step in E-commerce?, Colin Cooper, 26 Apr 10:28
                One of the themes of the last 2 Emetrics conferences in London has been about getting buy-in from the business and being able to demonstrate results. What we are talking about here ...
            • Are we heading for a backward step in E-commerce?, DeriJones, 28 Apr 16:13
              I like the cut of your jib! Words like measurement, ROI, analytical  - that's exactly what is needed IMHO. Certainly looking at my clients, the 'fuzzy' ones are not very good ...
    • Are we heading for a backward step in E-commerce?, Loz, 26 Apr 15:08
      I'm in a similar situation, the difference being I'm not a 'Head' but a humble Web Manager. I think it would be useful for me to be reporting to a Head of Online rather than the ...
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