Landing pages - call for case studies and metrics

We're working on a new report tentatively called 'Optimising Landing Pages: A Guide for Marketers' and I am hunting for metrics and case studies. Can you help?

Ideally, I want to be able to provide practical, real world examples of how landing pages can be tweaked into shape to improve conversion rates. I'm looking for screenshots and conversion metrics.

For example, it would be great to be able to include the following walkthrough:

1 - homepage screenshot + metrics
2 - 'first draft' landing page + metrics / conversion rate uplift
3 - landing page analysis and suggested improvements
4 - 'second draft' landing page + metrics / conversion uplift

Another area that might be worth exploring is using different landing pages for different sources of traffic: eg Google Adwords, MSN organic search, online banner ads placed on portals, blogs. Again, if you have any insight / examples to share in this area then please get in touch.

Send email to chris@e-consultancy.com if you have relevant unpublished material that you can share.

Thanks,

c.

Chris Lake
Editor, E-consultancy