[ Sponsored Links ]

Advertise here »

RE: Web 2.0 - what's the business case? Challenges for publishers and search engines

reply to message » post a new message » e-mail to a friend »
Subject:  RE: Web 2.0 - what's the business case? Challenges for publishers and search engines
Author:   SteveJ:   view profile | all posts by this author | add to favourites
Date:   12:11:50 15 February 2006
 
Hi Ashley,

Great questions.

Answering from the search engine perspective I would say the onus is on the Web 2.0 industry, not the search engines. 

Lets take Google Earth. Hitwise recently published figures suggesting that it has 0.19% of UK searches we're for Google Earth and that it had risen dramatically since December 05.

The full article is here

This helps illustrate that the onus from a search perspective is on the AJAX developers who would be foolish to ignore the search results.  

I would imagine search friendly versions of  W2 app websites will be developed much in the same way as SEO companies develop information pages designed to rank on engines. 

I agree with you that new challenges will arise within the industry, but I think the challenge will be to be for the people developing new apps to also be found through traditional search methods. Search is already proven as an easy way to present consumers with the information which they want, whereas any new method being developed isn't. 

Taking Flickr for instance - They have optimized their sites to be found for key terms.
Try searching "online photo management" in Google.

When sites like Flickr started their business, I imagine they utilised search until they reached a critical mass of consumers. Now probably the traffic from RSS and their API's has overtaken search but I would question if it was always the case.

To illustrate - If you were developing a new business AJAX application and had limited funds to market the product across multiple channels wouldn't SEO be a high priority?

I think like most current successful Web 2.0 apps an accompanying SEO strategy should run alongside to maximise the business model. Regardless of content displayed by the app and how dynamic it is.
 
« Back to Internet Marketing Forum Previous Thread »  |  Next Thread »
  • Web 2.0 - what's the business case?, Ashley , 9 Feb 12:22
    [Note: if you're new to 'Web 2.0' then read (http://www.oreillynet.com/lpt/a/6228) Tim O'Reilly's 'What is Web 2.0' article] Despite my reservations about the (http://www.e-cons ...
    • Web 2.0 - what's the business case?, jbovard, 9 Feb 18:03
      Investment leading technology or technology leading investment? Web 2.0 seems to be the second one does it not? I think there is a case for this technology. But the point I ...
    • Web 2.0 - what's the business case?, ianjindal, 10 Feb 00:19
      Nice post.  You focus though upon the front-end and consumer-visible aspects of W2 - the 'behind the scenes' and mindset requirements are of equal import, imho. While I don't pr ...
      • RE: Web 2.0 - what's the business case?, Ashley , 10 Feb 09:43
        Hi Ian Some very good points there. I certainly think it is a refreshing and exciting way of thinking.  One question which *keeps* coming up from existing large organisations ...
        • RE: Web 2.0 - what's the business case?, textor, 10 Feb 14:50
          Whatever W2 is (W2 > W3 ? odd) I don't think it is about project management.  During the dot com bubble there was a lot of talk about breaking the mould on project management and p ...
        • RE: Web 2.0 - what's the business case?, ianjindal, 14 Feb 17:50
          Hm - two areas here: cross-team PM and what can be done in the 'pure online' domain using W2. In the first instance there's no escaping the fact that cross-silo working is neces ...
          • RE: Web 2.0 - what's the business case?, textor, 15 Feb 08:30
            This is such an important point. We got very excited about Ajax and scanned our existing web systems to see if you could sell our clients extra development based on Ajax.  Howev ...
    • Web 2.0 - what's the business case?, dcjarvis, 10 Feb 12:31
      Ashley We've had a brief look at using AJAX type interactivity. While the user experience benefits were potentially there (qualitatively speaking), the bigger (negative) impa ...
      • Web 2.0 - what's the business case?, nickharrison, 14 Feb 02:52
        From my point of view, web 2.0 is a 'mashup' (forgive yet another buzzword). It a collection of things: - simple sets of data/information - Meta data (information about infor ...
    • Web 2.0 - what's the business case?, SteveJ, 14 Feb 21:21
      I may be way off the mark here but I think  Web 2.0 is simply a media invention to describe how technology is being used differently to how it was a few years ago. Blogs  are de ...
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299