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From: Member Get Member

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Subject:  From: Member Get Member
Author:   NeilRobbins:   view profile | all posts by this author | add to favourites
Date:   17:17:47 9 February 2006
 
I'm currently in the process of writting the specification for a member get member mechanic that will chiefly be utilised by the medium of email referral.

Best practice suggests that emails from the referee should be as personalised as possible, and this incldues using the referee's name as the "From" in any referring email.

How does this stack up with regards to email marketing guidelines? It has been suggested to me that this could be considered as illegal. Obviously that seems like a very strong word to me - however, I am interested to learn how it would be viewed by the likes of the DMA.

Neil Robbins
 
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  • From: Member Get Member, NeilRobbins, 9 Feb 17:17
    I'm currently in the process of writting the specification for a member get member mechanic that will chiefly be utilised by the medium of email referral. Best practice suggests ...
    • From: Member Get Member, SensorPro, 13 Feb 10:24
      Neil, by member-get-member do you mean "tell-a-friend" functionality? That is pretty standard in most enterprise level email marketing solutions such as (http://www.spinnakerpro.co ...
      • From: Member Get Member, NeilRobbins, 14 Feb 10:59
        By Member-Get-Member, I mean that my client's website will include the facility for an existing Member to refer a friend by email which will be sent from my clients servers.  Wh ...
        • From: Member Get Member, PaulWalsh, 14 Feb 18:17
          I don't know much about best practices for marketing, but I do know that I wouldn't implement what you're suggesting. We're building a new site that will include the same functiona ...
      • From: Member Get Member, janeyp, 15 Feb 17:13
        Neil,  Sorry if I sounded harsh in my earlier response.  I know there are referral systems where an email can be sent 'tell a friend' or forward to a friend and the email says '(pe ...
    • From: Member Get Member, janeyp, 15 Feb 06:27
      What you are suggesting is exceptionally bad practice.  I have a Masters in E-Business and have spent considerable time learning about the legislation.  There are two possible dang ...
      • From: Member Get Member, croesus, 15 Feb 10:36
        I don't understand how what Neil describes is different from "Tell a Friend". If the email is sent at the request of the referrer, and referrers are clear what message will be sent ...
        • From: Member Get Member, NeilRobbins, 15 Feb 13:02
          Just to confirm, emails will only be sent at the referrers request. Thanks for the information with regards to the SPF. ...
          • From: Member Get Member, DeriJones, 17 Feb 00:39
            will you have validated the referrer before they can start your system sending emails? Eg, must they have replied to an email fom you first, so you know that they do ciontrol th ...
            • From: Member Get Member, NeilRobbins, 17 Feb 16:41
              Only existing customers with validated email accounts accounts will have opportunity to refer friends. The number of emails that any one customer can send on a daily basis will ...
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