New charges for e-mail broadcasts?

On 12:57:37 6 February 2006 DaveChaffey wrote:

 

According to this NY Times article: Yahoo! has followed AOL in announcing yesterday that it will start trialling the GoodMail system which involves a payment of 2-3 cents / 1000 e-mails to the web-mail company receiving e-mails in return for guaranteed delivery to the

I was wondering whether any of the E-mail Service Providers who monitor this list know whether this will just affect Yahoo!/AOL in US or whether it will affect UK and when??

This has been mooted for some time as an approach in the battle against SPAM since the spammers aren't going to pay this and at this price it still compares favourably with postal mail.

The approach is similar, but more costly to the Bonded Sender scheme used by Hotmail which charges a flat fee of no more than $20,000 per year.

From the POV of the web-mail players this looks to be a common strategy. It increases the relevance of messages to their users, reduces their costs in processing or certainly storing SPAM and may even! be seen as an income stream.

While they won't currently block permission-based e-mailers (or spammers) who haven't paid for this they may direct those who haven't paid to the junk folders, which is as good as blocking. In the next few years, they may block broadcasters who aren't signed up completely.

I expect to see corporates signing up to something similar also.

Certainly one to monitor for e-mail marketers.

Dave Chaffey
E-mail marketing resources : www.davechaffey.com