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An E-mail deliverability story – MSN Hotmail and Bonded Sender

 
Hi Ashley

This is a good link to research on deliverability:
http://www.marketingsherpa.com/Pivotal-Veracity-May-2005.pdf

This paper suggests that using the Bonded Sender scheme will not improve deliverability on the whole (See page 12 of the PDF). In fact they suggest it will make it worse!

The key thing to remember about Bonded Sender is that ISPs use it as a guide to what email to deliver/junk/reject - this still does not guarantee your email will get through.

Sean Duffy
Emailcenter
 
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