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Managing Online Advertising Campaigns

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Subject:  Managing Online Advertising Campaigns
Author:   galya:   view profile | all posts by this author | add to favourites
Date:   14:44:42 20 October 2005
 
Hi there.

Just wondered if anyone would care to give me a steer on what sort of centralised sytems you are using to manage advertising bookings for your online activity? 

We have a number of slots from traditional banners/leaderboards/buttons to newsletter sponsor slots to premium "X of the Week" type positions which we manages using a random combination of 'not really made for this purpose" tools. (Not all ad slots are served through our ad serving software so this doesn't give us the overall view we need)

Just wondered if there was anything better out there....

Thanks in advance.

Galya

 
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  • Managing Online Advertising Campaigns, galya, 20 Oct 14:44
    Hi there. Just wondered if anyone would care to give me a steer on what sort of centralised sytems you are using to manage advertising bookings for your online activity?  We ...
    • Managing Online Advertising Campaigns, JoniMallett, 21 Oct 14:37
      Hi Galya We use Accipiter  AdManager ((http://www.accipiter.com) www.accipiter.com) to target over 50 sites, all running with a large amount of inventory on them. Because we dea ...
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