Viral Seeding
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Researcher at Wheel
04 February 2004 10:51am
Hello
Has anyone ever seen any statistics on viral seeding and the connection between numbers of people used as seeds and subsequent success rates of the campaign?
It’s a difficult one as ultimately the success of any viral campaign rest with the quality of the concept and execution....
Any pointers happily received!
Fndr at Majestic12.co.uk
04 February 2004 12:04pm
> It’s a difficult one as ultimately the success of any viral
> campaign rest with the quality of the concept and
> execution....
You said it - technically speaking number of "seeds" in a viral campaign is not important because true viral compaign will have more people "infected" on every cycle, than in the cycle before, in geometrical progression.
For example, if every "infected" person "infects" 2 non-infected more, then even if you start with 1 person as your "seed" then you will end up "infecting" whole planet after just above 20 cycles. Naturally, the key sign of a true viral campaign is what I'd call "virulence factor", which in my example is 2. It is that factor that determines actual viral coverage and in fact it determines if a campaign is viral at all - strictly speaking if factor is less than 1 then campaign is in decline and will stop spreading after X cycles.
Ok, enough theory, here are some hard stats: we did some "viral" research in Jungle.com but we failed to achieve truly virulent factor being greater than 1, for us it was 0.1, which still meant we gained extra 10% of coverage that we would not otherwise have. I'd say very few campaigns are actually viral even though those who create it would (probably) disagree and (most likely) insist that "email a friend" is a viral feature.
MD at LaComunidad
15 July 2005 00:44am
We've been lokking around for a viral tracking solution for 2 years. We've tested Dart, Falk, Accipiter and more.. none of them all brought the solution we really wanted.
Since we are holey viral believers and launch many strategies and campaigns, we decided in 2004 to develop our own system.
It tracks viral campaigns and commercials outside websites. Realtime, worldwide and online. Based on the reach and response of their viral commercials, many a brands decided which internet commercial to broadcast in their tv campaign.
The system is being used in our own campaigns, but has also been used at viral campaigns for Heineken, Opel, SBS Broadcasting...and bu interactive and media agencies..
If you want to learn more about it.. log on to: viraltracker.net
This is not a pitch.. please check if it would fullfil your needs.. If you mail me I can mail you the screens of the system.. the results are not only smashing but also addicting.. you can see the viral campaign jump to all countries..
Cheers
Igor
Producer at Ben Butterworth
21 February 2006 16:16pm
Hi, new to all this.
What sites/companies come recommended as those good to seed a viral?
Cattleprods
21 August 2006 13:12pm
Igor,
I'm very interested in the Viral Tracking Software. Please can you send me some more information. cass@cattleprods.co.uk.
Kind regards,
Cass Marks
On 00:44:15 15 July 2005 Iggypop wrote:
>We've been lokking around for a viral tracking solution
>for 2 years. We've tested Dart, Falk, Accipiter and more..
>none of them all brought the solution we really wanted.
>
>Since we are holey viral believers and launch many
>strategies and campaigns, we decided in 2004 to develop
>our own system.
>
>It tracks viral campaigns and commercials outside
>websites. Realtime, worldwide and online. Based on the
>reach and response of their viral commercials, many a
>brands decided which internet commercial to broadcast in
>their tv campaign.
>
>The system is being used in our own campaigns, but has
>also been used at viral campaigns for Heineken, Opel, SBS
>Broadcasting...and bu interactive and media agencies..
>
>If you want to learn more about it.. log on to:
>viraltracker.net
>This is not a pitch.. please check if it would fullfil
>your needs.. If you mail me I can mail you the screens of
>the system.. the results are not only smashing but also
>addicting.. you can see the viral campaign jump to all
>countries..
>
>
>Cheers
>
>Igor