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Email Newsletters: best practice

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Subject:  Email Newsletters: best practice
Author:   PeterAbraham :   view profile | all posts by this author | add to favourites
Date:   12:38:04 20 May 2005
 
Hi Paul

Depending on your audience, if they are just starting out you could consider the following:

Not sure if you have this covered in your Message Design section but consider 'Content' - Where is it coming from and do you have enough to sustain the number of campaigns you aim to send regularly?

Also...
'Response management' - often forgotten but an important factor as not all responses can/will be handled automatically, these can include issues as well as business leads being sent as a reply to the from address.

And finally...
Planning, strategy and integration with other media. E-mail newsletters should be used to inform and retain customers but can also be used to upsell and cross-sell, so from the perspective of improving a program it's probably worth a mention.

I guess it all depends on the time you have to present. Hope this helps.

Peter

ps
Could be worth checking out our Personalisation and Targeting Showcase June 2nd 2005.
http://www.e-consultancy.com/about/supplier-showcase/827/personalisation-and-targeting-platforms.html
 
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  • Email Newsletters: best practice, PaulCrabtreeAdestra, 20 May 10:05
    Hello everyone As part of the forthcoming NEPA (Newsletter and Electric Publishers Association) event, I'll be doing a presentation on "A checklist for launching or improving an ...
    • Email Newsletters: best practice, PeterAbraham , 20 May 12:38
      Hi Paul Depending on your audience, if they are just starting out you could consider the following: Not sure if you have this covered in your Message Design section but consi ...
    • Email Newsletters: best practice, DaveChaffey, 21 May 07:26
      Hi Paul, You might want to check this article I wrote in 2003 about Devising and Revising E-newsletters. It has 20 decisions to step through. I would start by looking at ...
    • Email Newsletters: best practice, sophiebessemer, 23 May 09:41
      You're covering capturing data legally and compliantly, but will you be going into how to incentivise people to subscribe - and to give as much useful personal details about themse ...
      • Email Newsletters: best practice, PaulCrabtreeAdestra, 23 May 09:59
        Hi Sophie Thanks for this- I think you're right.  I work with a lot of publishers at present including T & F Informa, Oxford University Press and Jane's Information Group an ...
      • Email Newsletters: best practice, StuartW, 24 May 10:47
        Hi One area I would include is 'Integrating the Call-Hadling Process into working practices'. I do a lot of work in Internet Marketing, from websites, etc.  A large area of m ...
        • Email Newsletters: best practice, PaulCrabtreeAdestra, 24 May 11:21
          Hi Stuart Thanks for this.  You're right! The resourcing of any responses is always something that many people forget to consider.  As well as manning phone lines, one of ...
    • Email Newsletters: best practice, JeffBarnes, 23 May 14:04
      Can I suugest you have a look at our website on the whitepapers page as you may be able to pull some useful info off there http://email.exacttarget.com/best-practices-whitepape ...
    • Email Newsletters: best practice, ciarondunne, 24 May 06:57
      Peter, You may be covering these already, but some 'old hat' questions which I still seem to get asked all the time are: - HTML vs. text-only - timing (i.e. best time of d ...
    • Email Newsletters: best practice, dbakeragency, 24 May 17:28
      Paul: There are several key things I focus on when speaking on this topic.  Essentially the 4 Ps Publishing:  Sadly, most email marketers lose sight of the importance of ...
    • Email Newsletters: best practice, SensorProNET, 25 May 14:46
      Paul, I would be happy to share some recent client experiences where Newsletters combined with online surveys yielded more than just data preferences. In one case, a beauty product ...
    • Email Newsletters: best practice, PaulCrabtreeAdestra, 2 Jun 09:54
      HelloThanks for everyone’s thoughts on what my forthcoming “A checklist for launching or improving an email newsletter program" presentation should contain.  I am sure the UK publi ...
      • Email Newsletters: best practice, PeterDuffy, 3 Jun 15:49
        Hello Paul, FYI, the the DMA has published a Best Practice Guidelines for e-mail marketing, and also the E-mail Marketing Benchmarking Report.  Simone Barratt, our MD here at e- ...
      • Email Newsletters: best practice, PaulCrabtreeAdestra, 11 Jul 11:23
        Hello everyone Thanks again to everyone's input on the below.  I have now finished my slides for tomorrow's UK NEPA event.  (Newsletters & Electronic Publishers Association (htt ...
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