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Recent figures for % clicks on organic search results vs. paid results

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Subject:  Recent figures for % clicks on organic search results vs. paid results
Author:   ChrisD:   view profile | all posts by this author | add to favourites
Date:   11:06:14 1 November 2004
 
You also need to add to this the conversion rate of this traffic - are people who click on paid-for listings looking to buy rather than research? I for one will browse through pages of free listings if I'm looking for info or undertaking research, but will rarely look at sponsored listings untill I'm about to buy.

Obviously this will always depend on your particular industrry/product and illustrates why working out yor ROI is so important.

On 10:06:44 1 November 2004 Ashley wrote:
>Does anyone know of recent research which gives insight
>into the %, and nature, of clicks that go to organic
>search results versus paid search results?
>
>The search engines themselves are, perhaps understandably,
>not keen to share these statistics.
>
>According to our own primary research last year
>((http://www.e-consultancy.com/publications/marketing_benc-
>hmarks/) Online Marketing Benchmarks) the split was
>roughly 80:20 in favour of organic, or natural, or
>editorial, search results i.e. the free ones.
>
>According to Danny Sullivan, and figures coming out of the
>Search Engine Strategies events, this figure seems still
>be around the 70:30 or 80:20 mark.
>
>According to recent Panlogic research (soon to be
>published at (http://www.panlogic.co.uk/digital-
>marketing/press/pressassets.htm)
>http://www.panlogic.co.uk/digital-
>marketing/press/pressassets.htm) which we have seen, which
>looks specifically at how the 23-34 age group uses the
>internet, "More than 90% know which results on a
>Google search have been paid for and fewer than 15% select
>those results."
>
>Wherever you look the message certainly still seems to be
>that by far the greater volume of clicks come from natural
>rankings - assuming you can get them.
 
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