Google and Overture regular ad-copy updating - any research?

I don't know of any data but you could find out pretty quickly by running competing ads with and without prices / dates / destinations and doing conversion tracking.

The other thing is that you will almost certainly get a higher click through rate if a destination entered as a search term shows up in your ad because it will be in bold print.

The easy way to do this is to use dynamic keyword insertion - it takes the work out of it and means you only need to keep your keyword list up to date, not your ads.

William Charlwood
AdWordsManagement.com

On 13:35:38 15 October 2004 Yodey1 wrote:

Thanks William,

Still interested in any research data on the effect of having prices, dates, destinations etc. in the ad-copy.

Regards

Alasdair

On 12:28:42 15 October 2004 WilliamCharlwood wrote:

If you update the copy in your AdWords ads they will be excluded from syndication to non Google sites until they have been reviewed - a process that can take a day or two.

Therefore, if you make changes you will probably see a drop in impression count if you have selected content-targeting as a campaign level option.

To work round this you need to add the new ads into your AdGroups so that the old ones continue to run. Once the new ones have been live for a few days you can then disable/delete the old ads without losing exposure.

William Charlwood
AdWordsManagement.com