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But "Click Here" works

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Subject:  But "Click Here" works
Author:   WilliamCharlwood:   view profile | all posts by this author | add to favourites
Date:   17:21:27 30 September 2004
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  (2.3 point avg. from 3 votes)  
 

I agree with most of this but I don’t agree that "Click Here" should be avoided like the plague: the fact is that people online, just as with any other direct response medium, respond to a demand to do something.

Marketers have known for years that phrases like "Complete the coupon", "Phone us NOW" and so on, actually do work: they increase response rates even if only by a tad or less.

It is bad for SEO and all that but when it increases your response rate by, say 0.1%, it’s worth doing.

I’ll hazard a guess that some people click on my "click here" link above too.

(Sorry, I couldn’t resist it.)

 
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  • Writing effective link text, Trenton, 30 Sep 15:31
    When I was younger I used to love reading choose-your-own adventure books. Instead of reading the book from start to finish I could make the decisions for the main character and ul ...
    • But "Click Here" works, WilliamCharlwood, 30 Sep 17:21
      I agree with most of this but I don’t agree that "(http://www.factsaboutadsense.com/guide.htm) Click Here" should be avoided like the plague: the fact is that people online, just a ...
      • But "Click Here" works, Jay1265, 5 Oct 16:01
        Another good reason for not simply using "click here" though is accessibility for the disabled..which is prominent now with the disability discrimination act. Any blind or partiall ...
        • But "Click Here" works, MichaelBatey, 5 Oct 16:45
          Beat me to it Jay! It is indeed bad practice in terms of accessibility. I also have problems with the ’people respond to a demand’ argument, simply because there are much more i ...
          • "Click Here" works - the proof, WilliamCharlwood, 7 Oct 10:00
            12% of readers of this thread have clicked my "click here" link according to my site stats. Of course, I could increase this figure dramatically if I incentivised the click with a ...
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