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Subject:  GOOGLE VERSUS OVERTURE
Author:   MattTucker:   view profile | all posts by this author | add to favourites
Date:   18:14:23 17 September 2004
 
Hi,

You might like to consider a bid management system like WSPS's BidBuddy. WSPS automatically manage bids across all the major search engines according to preset strategies such as a maximum cost per aquisition (CPA) or ROI target - that you define. WSPS can do this by tracking ROI using our ROIstats module, which uses javascript page tagging. Our account managers closely manage your budget, and our editorial team compose powerful PPC ads that increase clickthroughs, helping you to acheive ROI targets. This technology and managed service is charged on a percentage of your total spend, so there is no start up cost.
If you are not sure about the value that Google or Overture can offer you at which bid price, we can help you manage bids across both networks according to the maximium bids you are prepared to pay and the ROI you would like to acheive. If you end up spending x amount on a keyword that turns out to be quite profitable, we can then calculate if there is a new max bid price that you could spend if you wanted to, whilst till remaining profitable. This of course means you can get higher positioning, thus maximising your exposure, and therefore chances of clickthrough.
Remember with Google that it isn't necessarily all about the bid price. Your CTR is very important to Google, so your ad copy needs to be very attractive to get a high CTR.
If you would like to know more, you can find us at www.wsps.co.uk
Many thanks,
Matt






On 09:37:57 17 September 2004 Alex Chudnovsky wrote:
>On 13:19:19 16 September 2004 Accala wrote:
>
>>Hi Alex thanks for your reply. Do you know any good
>>tracking systems that you would recommend?
>>
>>are they relatively simple to implement?
>
>There should be plenty out there, can't give specific
>recommendations as in my company we implemented
>out own (using spec developed by me),
>
>Generally it should be too hard to implement these.
 
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  • GOOGLE VERSUS OVERTURE, Accala, 15 Sep 19:21
    Hi i have just set up a website that is a local area guide for TORBAY AND SOUTH DEVON, and have been looking into the PAY PER CLICK campaigns, but i find there is a vast difference ...
    • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 16 Sep 11:13
      > can anyone shed any light on this phenomenon? is it worth > paying the google prices? Its not the price of click that matters, but overall ROI - you need a good tracking sy ...
      • GOOGLE VERSUS OVERTURE, Accala, 16 Sep 13:19
        >Its not the price of click that matters, but overall ROI - >you need a good >tracking system that will be able to conclusively show you >whether you make >money from specific ...
        • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 09:37
          On 13:19:19 16 September 2004 Accala wrote: >Hi Alex thanks for your reply. Do you know any good >tracking systems that you would recommend? > >are they relatively simple to ...
          • GOOGLE VERSUS OVERTURE, webdiversity, 17 Sep 13:24
            As Alex says the return for the spend is what matters most. We had a client that prior to implementing tracking was very reluctant to spend more than 15p a click because he had ...
            • GOOGLE VERSUS OVERTURE, Accala, 20 Sep 23:36
              Thanks Jim, that is some good advice. I havent even realised that there was a 'negative' and 'positive' search string... how naive i am. Bit concerned about paying too much f ...
              • GOOGLE VERSUS OVERTURE, webdiversity, 10 Oct 22:46
                Change your programmers!! There is a good reason why people are prepared to pay more for the names, but many fall into the trap of assuming that everyone looking for the hotel b ...
          • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 15:00
            On 09:37:57 17 September 2004 Alex Chudnovsky wrote: >Generally it should be too hard to implement these. Apologies for typo - it should read "NOT too hard to implement"! ...
          • GOOGLE VERSUS OVERTURE, MattTucker, 17 Sep 18:14
            Hi, You might like to consider a bid management system like WSPS's BidBuddy. WSPS automatically manage bids across all the major search engines according to preset strategies s ...
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