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Subject:  GOOGLE VERSUS OVERTURE
Author:   Accala:   view profile | all posts by this author | add to favourites
Date:   13:19:19 16 September 2004
 
>Its not the price of click that matters, but overall ROI -
>you need a good
>tracking system that will be able to conclusively show you
>whether you make
>money from specific words on specific search engines or
>not.


Hi Alex thanks for your reply. Do you know any good tracking systems that you would recommend?

are they relatively simple to implement?
 
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  • GOOGLE VERSUS OVERTURE, Accala, 15 Sep 19:21
    Hi i have just set up a website that is a local area guide for TORBAY AND SOUTH DEVON, and have been looking into the PAY PER CLICK campaigns, but i find there is a vast difference ...
    • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 16 Sep 11:13
      > can anyone shed any light on this phenomenon? is it worth > paying the google prices? Its not the price of click that matters, but overall ROI - you need a good tracking sy ...
      • GOOGLE VERSUS OVERTURE, Accala, 16 Sep 13:19
        >Its not the price of click that matters, but overall ROI - >you need a good >tracking system that will be able to conclusively show you >whether you make >money from specific ...
        • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 09:37
          On 13:19:19 16 September 2004 Accala wrote: >Hi Alex thanks for your reply. Do you know any good >tracking systems that you would recommend? > >are they relatively simple to ...
          • GOOGLE VERSUS OVERTURE, webdiversity, 17 Sep 13:24
            As Alex says the return for the spend is what matters most. We had a client that prior to implementing tracking was very reluctant to spend more than 15p a click because he had ...
            • GOOGLE VERSUS OVERTURE, Accala, 20 Sep 23:36
              Thanks Jim, that is some good advice. I havent even realised that there was a 'negative' and 'positive' search string... how naive i am. Bit concerned about paying too much f ...
              • GOOGLE VERSUS OVERTURE, webdiversity, 10 Oct 22:46
                Change your programmers!! There is a good reason why people are prepared to pay more for the names, but many fall into the trap of assuming that everyone looking for the hotel b ...
          • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 15:00
            On 09:37:57 17 September 2004 Alex Chudnovsky wrote: >Generally it should be too hard to implement these. Apologies for typo - it should read "NOT too hard to implement"! ...
          • GOOGLE VERSUS OVERTURE, MattTucker, 17 Sep 18:14
            Hi, You might like to consider a bid management system like WSPS's BidBuddy. WSPS automatically manage bids across all the major search engines according to preset strategies s ...
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