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Subject:  GOOGLE VERSUS OVERTURE
Author:   Accala:   view profile | all posts by this author | add to favourites
Date:   19:21:27 15 September 2004
 

Hi i have just set up a website that is a local area guide for TORBAY AND SOUTH DEVON, and have been looking into the PAY PER CLICK campaigns, but i find there is a vast difference in cost between Google and Overture. We are trying to build a brand in the South West of England and the website is : www.accala.com

but... because of the unusual name, it is really important that we pay per click in order to come at the top of the listings for the popular searched words, such as 'Torquay' or 'hotels in Torbay' etc.

Seeing as Overture incorporates Yahoo! MSN, Wanadoo, AOL, Tiscali etc. (so you get listing on all these), for literally half the price as just Google and yet you get double the hits.... it seems completely bizarre to me, and i am seriously considering not using google at all.

can anyone shed any light on this phenomenon? is it worth paying the google prices?

 
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  • GOOGLE VERSUS OVERTURE, Accala, 15 Sep 19:21
    Hi i have just set up a website that is a local area guide for TORBAY AND SOUTH DEVON, and have been looking into the PAY PER CLICK campaigns, but i find there is a vast difference ...
    • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 16 Sep 11:13
      > can anyone shed any light on this phenomenon? is it worth > paying the google prices? Its not the price of click that matters, but overall ROI - you need a good tracking sy ...
      • GOOGLE VERSUS OVERTURE, Accala, 16 Sep 13:19
        >Its not the price of click that matters, but overall ROI - >you need a good >tracking system that will be able to conclusively show you >whether you make >money from specific ...
        • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 09:37
          On 13:19:19 16 September 2004 Accala wrote: >Hi Alex thanks for your reply. Do you know any good >tracking systems that you would recommend? > >are they relatively simple to ...
          • GOOGLE VERSUS OVERTURE, webdiversity, 17 Sep 13:24
            As Alex says the return for the spend is what matters most. We had a client that prior to implementing tracking was very reluctant to spend more than 15p a click because he had ...
            • GOOGLE VERSUS OVERTURE, Accala, 20 Sep 23:36
              Thanks Jim, that is some good advice. I havent even realised that there was a 'negative' and 'positive' search string... how naive i am. Bit concerned about paying too much f ...
              • GOOGLE VERSUS OVERTURE, webdiversity, 10 Oct 22:46
                Change your programmers!! There is a good reason why people are prepared to pay more for the names, but many fall into the trap of assuming that everyone looking for the hotel b ...
          • GOOGLE VERSUS OVERTURE, Alex Chudnovsky, 17 Sep 15:00
            On 09:37:57 17 September 2004 Alex Chudnovsky wrote: >Generally it should be too hard to implement these. Apologies for typo - it should read "NOT too hard to implement"! ...
          • GOOGLE VERSUS OVERTURE, MattTucker, 17 Sep 18:14
            Hi, You might like to consider a bid management system like WSPS's BidBuddy. WSPS automatically manage bids across all the major search engines according to preset strategies s ...
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