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Economist 2004 E-commerce survey

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Subject:  Economist 2004 E-commerce survey Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   18:20:30 2 September 2004
 
For anyone who is interested in a high-level survey this provides a lengthy summary of the state of different markets. This is an excellent readable overview of E-commerce issues showcasing some key trends although including more US than European examples.

At the time of posting, this article has became available free online but published in May

Topics and trends discussed in the different articles include:
- Relative volume of online purchases and online product research
- Online retail success factors
- Travel E-commerce
- Online auctions
- Slow growth of Online B2B Exchanges
- "Virtual fun"
- Search marketing
- Online security

Surprising they missed privacy and SPAM... issues

First article in series:
http://www.economist.com/surveys/showsurvey.cfm?issue=20040515

http://www.economist.com/surveys

Dave Chaffey
============
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
Blog: www.davechaffey.com
 
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  • Economist 2004 E-commerce survey, DaveChaffey, 2 Sep 18:20
    For anyone who is interested in a high-level survey this provides a lengthy summary of the state of different markets. This is an excellent readable overview of E-commerce issues s ...
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