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Re: When to start to block the ad blockers?

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Subject:  Re: When to start to block the ad blockers?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   13:53:12 17 June 2004
 
On 13:44:43 17 June 2004 John Wards wrote:
>Why can this not be true for online? See my other post which covers this topic :-)

Because online is not the same as TV or newspapers - different expectations, plus
people got USED and in a way accepted (reluctantly that is) ads in old mediums,
and to top it up there were no effective means to avoid those, this is slowly changing
with TIVO.

>But unless a use gives me in depth profile information and
>I am able to tie that into an adserver that is impossible
>to so. And I know that 90% of my users won't bother.

True, but Google can leverage its effective monopoly on search by remembering types of things a particular person was looking for and using this self-built profile to deliver more personalised ads. I think this might actually work, bar privacy backlash which will most certainly follow.

>Why should clicks be the mesurement for a sucessful
>campain? You don't expect someone watching tv to stop what
>they are doing and go and buy a product...its branding and
>product awareness that advertising is about.

I am wary of clicks just like I am ware of impressions - personally my view is that ROI is the only right way to measure campaign - it either losing money or making them.

>Thanks but no thanks ;-). My site costs about £200 a
>month to run so I can waid it out if the market does
>change and then follow in that direction.

ok, but don't say that I did not suggest you anything ;-)

cheers

Alex
 
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  • When to start to block the ad blockers?, John Wards, 16 Jun 15:00
    I've been thinking about ad blockers for some time now, and an article on Clickz has inspired me to post. (http://www.clickz.com/experts/media/agency_strat/article.php/3367661) ...
    • RE: When to start to block the ad blockers?, Ashley , 16 Jun 15:43
      Yes, this is a growing concern for many. In particular the affilate community whose merchants' ads are getting surpressed are concerned as this is the only way they make their mone ...
      • RE: When to start to block the ad blockers?, John Wards, 16 Jun 16:06
        I would doubt that our users would pay for the content we have as its really just a fan blog with content they get else where. My site is only ever going to make money from adve ...
        • Floating overlays - the new pop-up, chrisl , 17 Jun 11:00
          I guess the key is to make more money out of your page estate, not by necessarily selling more ads or selling out by accepting dodgy formats, but by segmenting users to provide imp ...
          • Floating overlays - the new pop-up, John Wards, 17 Jun 11:10
            My user do hate overlays I know this for a fact. I am not despearte for revenue but I find it hard to turn down £20-30 CPM. I set guidlines before I accept overlays. 1) On ...
    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 10:25
      On 15:00:08 16 June 2004 John Wards wrote: > I have yet to come up with a workable solution to block users I think you may find that fighting with your own users will not be s ...
      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:01
        I lay the blame for ad blockers at the door of overlays to behonest. They annoy the hell out of users and that is the root cause of blocking. Ad blockers like Norton block ad ...
        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 11:13
          On 11:01:43 17 June 2004 John Wards wrote: >They annoy the hell out of users and that is the root cause of blocking. I agree. >Ad blockers like Norton block adwords (I thin ...
          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:24
            > >Indeed you do pay for that, just like stores on High >Street pay rent, and I have >not seen them telling customers to look at wares in a >specific way (by reading ads), >I ...
            • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 12:05
              On 11:24:16 17 June 2004 John Wards wrote: >Ah but you can not really avoid walking down a high street >with out looking at a shop window even if your really try >as if your ey ...
              • Re: When to start to block the ad blockers?, John Wards, 17 Jun 12:27
                I'm with you I don't want to annoy my users with overlays and pop-ups. But blocking adverts that are not relevant to you is a hard job, your happy with AdWords because they show ...
                • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:01
                  On 12:27:11 17 June 2004 John Wards wrote: >But blocking adverts that are not relevant to you is a >hard job, your happy with AdWords because they show >related ads but do they ...
                  • Re: When to start to block the ad blockers?, John Wards, 17 Jun 13:44
                    >This is true - but its also true that TV ads nowadays are >more >of a branding exercise rather than sales one - people >switch off but might remember some funny ad that related ...
                    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:53
                      On 13:44:43 17 June 2004 John Wards wrote: >Why can this not be true for online? See my other post which covers this topic :-) Because online is not the same as TV or newspape ...
                      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 14:12
                        I would love to get figures from advertisers on ROI but I never do. All I know is if they rebook it must be working. For example last year a betting company advertised with us f ...
                        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 15:05
                          On 14:12:03 17 June 2004 John Wards wrote: >I would love to get figures from advertisers on ROI but I >never do. All I know is if they rebook it must be working. Just because ...
                          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 15:20
                            I know that this betting company looked at sign-ups and betting turn over before deciding on what sites to rebook with. We're now with a new agency who have yet to get a deal wi ...
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