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Re: When to start to block the ad blockers?

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Subject:  Re: When to start to block the ad blockers?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   12:05:03 17 June 2004
 
On 11:24:16 17 June 2004 John Wards wrote:
>Ah but you can not really avoid walking down a high street
>with out looking at a shop window even if your really try
>as if your eyes pick it up you see it.

I see what I _WANT_ to see - if ignoring online ads was as
easy as moving your eyes away then its fine by me, but these days flash

>If some one invented a machine that cost £10 and was
>hand held that you were able to put papers through and it
>removed all the adverts their would be hell on. Unless you
>close your eyes everytime a full page advert is displayed
>you see the advert.

I would not bother - newspaper adverts are not annoying,
with the only exception of all that [censored] they like to
put inside newspaper or magazine that falls down on the floor
and force you bend over to pick it up - no doubt intentional to
attrack attemtion. I see direct parallels with annoying in-yer-face
ads online and personally I do the same thing - I bin spam
just like I click close on annoying ads (or block them).

>If TIVO and the like picks up even more users we will have
>to put up with more and more product placement type things
>unless your the BBC.

Or force companies to look at their ridiculous budgets that
were only justified because they were USED to getting more in return.
You see it should go both ways and I say the guy who ultimately pays
money - the consumer - is the person who would have to be accomodated
rather than the seller, particulary so in competitive markets.

>I provide a free comunity to my publishers and to the
>users in return I would expect them if they want to use my
>website to run adverts, I get paid on a per impression
>basis after all. If they remove adverts then they should
>not get access to my free service fairs fair no?

Unfortunately life is not fair - all those ads that advertisers pay
for only exist because they JUST HAPPEN TO WORK. This is now changing
as people adjusted themselves, but instead of changing model publishers
are desperately trying to stick to what they used to.

You see John, you can try as hard as you like but there is no way you will
be able to prevent legitimate desire of end user to choose what they see
from the things that you offer. Even illegitimate activities such as illegal (depending
on local legislation) file sharing can't be stopped after years of litigation, you simply
cant expect to beat people who engage in legit activity such as ad blocking.

Of course you can try, but I say you will only see temporary benefits and more likely than not this temporary restoration of cash flow would make you stick to the dieing model of ads-in-yer-face-regardless-of-relevance.
 
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  • When to start to block the ad blockers?, John Wards, 16 Jun 15:00
    I've been thinking about ad blockers for some time now, and an article on Clickz has inspired me to post. (http://www.clickz.com/experts/media/agency_strat/article.php/3367661) ...
    • RE: When to start to block the ad blockers?, Ashley , 16 Jun 15:43
      Yes, this is a growing concern for many. In particular the affilate community whose merchants' ads are getting surpressed are concerned as this is the only way they make their mone ...
      • RE: When to start to block the ad blockers?, John Wards, 16 Jun 16:06
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        • Floating overlays - the new pop-up, chrisl , 17 Jun 11:00
          I guess the key is to make more money out of your page estate, not by necessarily selling more ads or selling out by accepting dodgy formats, but by segmenting users to provide imp ...
          • Floating overlays - the new pop-up, John Wards, 17 Jun 11:10
            My user do hate overlays I know this for a fact. I am not despearte for revenue but I find it hard to turn down £20-30 CPM. I set guidlines before I accept overlays. 1) On ...
    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 10:25
      On 15:00:08 16 June 2004 John Wards wrote: > I have yet to come up with a workable solution to block users I think you may find that fighting with your own users will not be s ...
      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:01
        I lay the blame for ad blockers at the door of overlays to behonest. They annoy the hell out of users and that is the root cause of blocking. Ad blockers like Norton block ad ...
        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 11:13
          On 11:01:43 17 June 2004 John Wards wrote: >They annoy the hell out of users and that is the root cause of blocking. I agree. >Ad blockers like Norton block adwords (I thin ...
          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:24
            > >Indeed you do pay for that, just like stores on High >Street pay rent, and I have >not seen them telling customers to look at wares in a >specific way (by reading ads), >I ...
            • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 12:05
              On 11:24:16 17 June 2004 John Wards wrote: >Ah but you can not really avoid walking down a high street >with out looking at a shop window even if your really try >as if your ey ...
              • Re: When to start to block the ad blockers?, John Wards, 17 Jun 12:27
                I'm with you I don't want to annoy my users with overlays and pop-ups. But blocking adverts that are not relevant to you is a hard job, your happy with AdWords because they show ...
                • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:01
                  On 12:27:11 17 June 2004 John Wards wrote: >But blocking adverts that are not relevant to you is a >hard job, your happy with AdWords because they show >related ads but do they ...
                  • Re: When to start to block the ad blockers?, John Wards, 17 Jun 13:44
                    >This is true - but its also true that TV ads nowadays are >more >of a branding exercise rather than sales one - people >switch off but might remember some funny ad that related ...
                    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:53
                      On 13:44:43 17 June 2004 John Wards wrote: >Why can this not be true for online? See my other post which covers this topic :-) Because online is not the same as TV or newspape ...
                      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 14:12
                        I would love to get figures from advertisers on ROI but I never do. All I know is if they rebook it must be working. For example last year a betting company advertised with us f ...
                        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 15:05
                          On 14:12:03 17 June 2004 John Wards wrote: >I would love to get figures from advertisers on ROI but I >never do. All I know is if they rebook it must be working. Just because ...
                          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 15:20
                            I know that this betting company looked at sign-ups and betting turn over before deciding on what sites to rebook with. We're now with a new agency who have yet to get a deal wi ...
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