[ Sponsored Links ]

Advertise here »

Re: When to start to block the ad blockers?

reply to message » post a new message » e-mail to a friend »
Subject:  Re: When to start to block the ad blockers?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   11:13:12 17 June 2004
 
On 11:01:43 17 June 2004 John Wards wrote:
>They annoy the hell out of users and that is the root cause of blocking.

I agree.

>Ad blockers like Norton block adwords (I think) as well as
>other types.

I have not tried Norton (stopped using them after they produced
the last good software - Norton Utilities 6.0 and Norton Commander 3.0),
but I wonder if they really block Google's adwords - now this is naughty in my view
and not in the interest of end users.

>Generally I would say that people who block adverts will
>not part with cash, give email addresses out or be in
>anyway marketed to.

Well I like to think that I pay money when its justified (like on this site),
but I also I block popups and I have got a list of most common banner
domains that are automatically blocked using DNS exceptions list.

I think that there is a direct correlation between content not really worth
paying money for and level of annoying ads. Why? Because if content was
worhy of paying money directly for (like FT,com or this site), then there would
be no need to go for more and more annoying versions of popups.

>I pay for the the bandwidth the site uses with advertising
>revenue and i feel if a user uses my bandwidth they should
>at least look at adverts.

Indeed you do pay for that, just like stores on High Street pay rent, and I have
not seen them telling customers to look at wares in a specific way (by reading ads),
I have not seen newspapers calling customers thiefs for ignoring full page ads,
and I have not seen TV networks calling foul over customers using ad break
to get a new can of cold beer from fridge (they do whine about TIVO however) - used cars
dealerships might be an exception to this but web publishers certainly are exceptional
in their demands!

>How about this then, give publishers the ability to
>identify users who are blocking adverts then the
>publishers can decide what to do next.

In theory it would have worked if it was not abused by publishers - and it will
certainly be abused by some, then by majority and we will just go to step 1.

You see John I sympathise with your position, but I also know that level of technical
expertise on the visitors side is far superior than anything publishers side can master, with zero cost of distribution of perfectly legitimate blockers I see no chance for publishers in this war.

regards.

Alex
 
« Back to Internet Marketing Forum Previous Thread »  |  Next Thread »
  • When to start to block the ad blockers?, John Wards, 16 Jun 15:00
    I've been thinking about ad blockers for some time now, and an article on Clickz has inspired me to post. (http://www.clickz.com/experts/media/agency_strat/article.php/3367661) ...
    • RE: When to start to block the ad blockers?, Ashley , 16 Jun 15:43
      Yes, this is a growing concern for many. In particular the affilate community whose merchants' ads are getting surpressed are concerned as this is the only way they make their mone ...
      • RE: When to start to block the ad blockers?, John Wards, 16 Jun 16:06
        I would doubt that our users would pay for the content we have as its really just a fan blog with content they get else where. My site is only ever going to make money from adve ...
        • Floating overlays - the new pop-up, chrisl , 17 Jun 11:00
          I guess the key is to make more money out of your page estate, not by necessarily selling more ads or selling out by accepting dodgy formats, but by segmenting users to provide imp ...
          • Floating overlays - the new pop-up, John Wards, 17 Jun 11:10
            My user do hate overlays I know this for a fact. I am not despearte for revenue but I find it hard to turn down £20-30 CPM. I set guidlines before I accept overlays. 1) On ...
    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 10:25
      On 15:00:08 16 June 2004 John Wards wrote: > I have yet to come up with a workable solution to block users I think you may find that fighting with your own users will not be s ...
      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:01
        I lay the blame for ad blockers at the door of overlays to behonest. They annoy the hell out of users and that is the root cause of blocking. Ad blockers like Norton block ad ...
        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 11:13
          On 11:01:43 17 June 2004 John Wards wrote: >They annoy the hell out of users and that is the root cause of blocking. I agree. >Ad blockers like Norton block adwords (I thin ...
          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 11:24
            > >Indeed you do pay for that, just like stores on High >Street pay rent, and I have >not seen them telling customers to look at wares in a >specific way (by reading ads), >I ...
            • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 12:05
              On 11:24:16 17 June 2004 John Wards wrote: >Ah but you can not really avoid walking down a high street >with out looking at a shop window even if your really try >as if your ey ...
              • Re: When to start to block the ad blockers?, John Wards, 17 Jun 12:27
                I'm with you I don't want to annoy my users with overlays and pop-ups. But blocking adverts that are not relevant to you is a hard job, your happy with AdWords because they show ...
                • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:01
                  On 12:27:11 17 June 2004 John Wards wrote: >But blocking adverts that are not relevant to you is a >hard job, your happy with AdWords because they show >related ads but do they ...
                  • Re: When to start to block the ad blockers?, John Wards, 17 Jun 13:44
                    >This is true - but its also true that TV ads nowadays are >more >of a branding exercise rather than sales one - people >switch off but might remember some funny ad that related ...
                    • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 13:53
                      On 13:44:43 17 June 2004 John Wards wrote: >Why can this not be true for online? See my other post which covers this topic :-) Because online is not the same as TV or newspape ...
                      • Re: When to start to block the ad blockers?, John Wards, 17 Jun 14:12
                        I would love to get figures from advertisers on ROI but I never do. All I know is if they rebook it must be working. For example last year a betting company advertised with us f ...
                        • Re: When to start to block the ad blockers?, Alex Chudnovsky, 17 Jun 15:05
                          On 14:12:03 17 June 2004 John Wards wrote: >I would love to get figures from advertisers on ROI but I >never do. All I know is if they rebook it must be working. Just because ...
                          • Re: When to start to block the ad blockers?, John Wards, 17 Jun 15:20
                            I know that this betting company looked at sign-ups and betting turn over before deciding on what sites to rebook with. We're now with a new agency who have yet to get a deal wi ...
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299