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How accurate is Alexa for traffic measurement?

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Subject:  How accurate is Alexa for traffic measurement?
Author:   John Wards:   view profile | all posts by this author | add to favourites
Date:   20:30:31 15 June 2004
 
We generate somewhere in the region of 200-300 thousand page imps a day.

(Never posted html on here..so this might not work..)

<a href="http://www.alexa.com/data/details/traffic_details?url=sportnetwork.net"> - Alexa</a>

<a href="http://www.alexa.com/data/details/traffic_details?&range=1y&size=large&url=http://www.e-consultancy.com/&compare_sites=sportnetwork.net"> Vs SportNetwork</a>

So their is something odd going on if you do 300,000 page imps (ish) a month and we've done more than that in a day sometimes!

I think it also has alot to do wtih promoting Alexa to your users which makes a difference.

John
 
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  • How accurate is Alexa for traffic measurement?, Ashley , 14 Jun 11:34
    Does anyone else use Alexa.com for (crude) comparative traffic analysis? With a little joint effort could we figure out just how accuracte / inaccurate its traffic data is? If y ...
    • How accurate is Alexa for traffic measurement?, TallTroll, 14 Jun 13:04
      Amongst SEO's Alexa is regarded as a good source of relative data, but the absolute data should be treated with some caution (ie if one site ranks higher than another on Alexa Traf ...
      • Re: How (in)accurate is Alexa for traffic measurement?, Alex Chudnovsky, 14 Jun 14:19
        Last time I used Alexa was on or around 2001. I have compared their information with our actual traffic and it was clear that they were way off both in terms of absolute and relati ...
    • How accurate is Alexa for traffic measurement?, textor, 14 Jun 17:35
      Not very.  A long time I did a graph http://www.textor.com/alex.gif comparing known traffic levels with alexa ranking.  Left side is visitor sessions per month, x axis is ran ...
      • How accurate is Alexa for traffic measurement?, Ashley , 14 Jun 17:48
        Mmm... There are many factors for (large amounts of) error. We're assuming, of course, that the site stats figures given are correct which we all know isn't always the case - actua ...
        • How accurate is Alexa for traffic measurement?, textor, 14 Jun 18:00
          In my case the stats all came from the same webtrends system.  But that is a big problem comparing form disparate sources.  In fact i volunteered for a similar exercise on another ...
    • How accurate is Alexa for traffic measurement?, tonyrestell, 15 Jun 10:15
      Ashley, As per our offline discussions, Alexa can be useful if used to analyse trends; but also dangerous if used as an absolute means of comparing sites. At www.Top-Consulta ...
      • How accurate is Alexa for traffic measurement?, textor, 15 Jun 11:02
        I think you are spot on in identifying Alexa as being a broad indicator that can warn you that something is afoot.   If someone asks me how far it is to the pub, the fact that my a ...
        • Re: How accurate is Alexa for traffic measurement?, Ashley , 15 Jun 11:32
          Thanks for replies - the message I'm getting is, as expected, that Alexa is useful in certain situations as a broad indicator but can't be taken too much at face value. What ot ...
          • Re: How accurate is Alexa for traffic measurement?, textor, 16 Jun 08:53
            Before we leave Alexa there is one caviat.  One of our competitors (bankers almanac - part of the reed group) set up a banking technology buyers guide and immediately achieves a st ...
    • How accurate is Alexa for traffic measurement?, John Wards, 15 Jun 20:30
      We generate somewhere in the region of 200-300 thousand page imps a day. (Never posted html on here..so this might not work..) <a href="http://www.alexa.com/data/details/traf ...
    • How accurate is Alexa for traffic measurement?, textor, 16 Jun 10:00
      Here is the deal.  If anyone would like to send me an email - email subject Alexa ranking - visitor sessions per month (not unique visitors) for a recent month - alexa ran ...
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