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Text or HTML e-mails? A new twist

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Subject:  Text or HTML e-mails? A new twist
Author:   textor:   view profile | all posts by this author | add to favourites
Date:   11:58:38 15 June 2004
 

The other issue is Outlook 2003 not downloading images without a specific request.  If you are banking on getting your message across immediately then Outlook 2003 pretty much scuppers that if your mails are graphical.

AOL9 does the same I think.  If you just use HTML to measure opening rates, Outlook 2003 scuppers that as well because it doesn't run the link.

Bob
Textor

 
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  • Text or HTML e-mails? A new twist, Ashley , 15 Jun 11:50
    Received wisdom for a while seems to have been that HTML e-mails get better response rates than plain text e-mails. Therefore many companies have been dutifully moving towards HTML ...
    • Text or HTML e-mails? A new twist, textor, 15 Jun 11:58
      The other issue is Outlook 2003 not downloading images without a specific request.  If you are banking on getting your message across immediately then Outlook 2003 pretty much scup ...
    • Text or HTML e-mails? A new twist, tonyrestell, 15 Jun 12:05
      Ashley, We've had quite a debate ourselves re. HTML vs Text Only newsletter formatting. Our www.Top-Consultant.com newsletter is distributed to ~145,000 opt-in subscribers an ...
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