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How accurate is Alexa for traffic measurement?

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Subject:  How accurate is Alexa for traffic measurement?
Author:   TallTroll:   view profile | all posts by this author | add to favourites
Date:   13:04:00 14 June 2004
 
Amongst SEO's Alexa is regarded as a good source of relative data, but the absolute data should be treated with some caution (ie if one site ranks higher than another on Alexa Traffic Rank data, that's probably true - but I wouldn't believe the actual numbers necessarilly)

The data becomes more reliable the closer to the top of the ranking you get, as the effects of SEO spam get drowned out...
 
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  • How accurate is Alexa for traffic measurement?, Ashley , 14 Jun 11:34
    Does anyone else use Alexa.com for (crude) comparative traffic analysis? With a little joint effort could we figure out just how accuracte / inaccurate its traffic data is? If y ...
    • How accurate is Alexa for traffic measurement?, TallTroll, 14 Jun 13:04
      Amongst SEO's Alexa is regarded as a good source of relative data, but the absolute data should be treated with some caution (ie if one site ranks higher than another on Alexa Traf ...
      • Re: How (in)accurate is Alexa for traffic measurement?, Alex Chudnovsky, 14 Jun 14:19
        Last time I used Alexa was on or around 2001. I have compared their information with our actual traffic and it was clear that they were way off both in terms of absolute and relati ...
    • How accurate is Alexa for traffic measurement?, textor, 14 Jun 17:35
      Not very.  A long time I did a graph http://www.textor.com/alex.gif comparing known traffic levels with alexa ranking.  Left side is visitor sessions per month, x axis is ran ...
      • How accurate is Alexa for traffic measurement?, Ashley , 14 Jun 17:48
        Mmm... There are many factors for (large amounts of) error. We're assuming, of course, that the site stats figures given are correct which we all know isn't always the case - actua ...
        • How accurate is Alexa for traffic measurement?, textor, 14 Jun 18:00
          In my case the stats all came from the same webtrends system.  But that is a big problem comparing form disparate sources.  In fact i volunteered for a similar exercise on another ...
    • How accurate is Alexa for traffic measurement?, tonyrestell, 15 Jun 10:15
      Ashley, As per our offline discussions, Alexa can be useful if used to analyse trends; but also dangerous if used as an absolute means of comparing sites. At www.Top-Consulta ...
      • How accurate is Alexa for traffic measurement?, textor, 15 Jun 11:02
        I think you are spot on in identifying Alexa as being a broad indicator that can warn you that something is afoot.   If someone asks me how far it is to the pub, the fact that my a ...
        • Re: How accurate is Alexa for traffic measurement?, Ashley , 15 Jun 11:32
          Thanks for replies - the message I'm getting is, as expected, that Alexa is useful in certain situations as a broad indicator but can't be taken too much at face value. What ot ...
          • Re: How accurate is Alexa for traffic measurement?, textor, 16 Jun 08:53
            Before we leave Alexa there is one caviat.  One of our competitors (bankers almanac - part of the reed group) set up a banking technology buyers guide and immediately achieves a st ...
    • How accurate is Alexa for traffic measurement?, John Wards, 15 Jun 20:30
      We generate somewhere in the region of 200-300 thousand page imps a day. (Never posted html on here..so this might not work..) <a href="http://www.alexa.com/data/details/traf ...
    • How accurate is Alexa for traffic measurement?, textor, 16 Jun 10:00
      Here is the deal.  If anyone would like to send me an email - email subject Alexa ranking - visitor sessions per month (not unique visitors) for a recent month - alexa ran ...
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