A blog script can easily ne adapted for some other, sure, but then it's not a blog anymore. We are talking specifically about employee diaries published on their business' web site.
My view is that in most cases it's a waste of time, because a) viewers are not interested b) risk of PR disasters and c) employee's time is valuable and there are better business driving activities someone can do if he/she has time on his/her hands.
I think blogs can work for sites that have a strong content and community elements and established contributors who's personal blogs become as much of an asset as an editorial may be. blogs can work well on sites like this one, The Register or The Motley Fool, but not on corporate sites and e-tailers, for example.
Lawrence
On 15:15:50 4 June 2004 SteveJ wrote:
>>Every way I look at it I can see only downsides of
>blogs
>>in business, at least for majority of companies who
>can't
>>handle the beast.
>
>Like all things technology it depends how you use the
>blog. Someone mentioned that a blog is a personal diary.
>While that is true of many blogs on the Internet it is not
>true of the technology. The technology is merely a
>database driven website - yes designed with a personal
>diary in mind but who says you need to restrict it to
>that? A business that uses a blog cleverly can use it for
>a variety of purposes. Article publication, education,
>customer support, industry news to name a few. All a blog
>does in my opinion is make it easier for companies to
>publish stuff on a regular basis. What that 'stuff'
>becomes depends on the business.
>
>Macromedia is a good example of a good use of blogging,
>Marketing Vox is another. I have heard stories of
>disgruntled and bitter employees using blogs to vent their
>frustrations, but lets face it they've been doing that in
>the tabloids, the media and the courts for years now. You
>can't stop someone with a grudge from having a moan. It's
>human nature.
>
>While Alex makes a good point in that business will need
>to be very careful what they do and don't allow employees
>to write I don't see it as a downside, simply another
>opportunity to use some technology and impart useful
>information. Yes how blogs are used is important, very
>much so, but a blog used to it's full potential is much
>more useful than the weekly press release.
Why should my Business Have a Blog?, Tristam Bielecki, 28 May 15:46 Search engines crave timely and fresh information that is frequently updated. Weblogs (Blogs) provide this type of content and as a result are often indexed more frequently than ot ...
Why should my Business Have a Blog?, chrisl , 28 May 19:48 Quite right - lookout for Google's 'Freshbot' which crawls regularly for new content.
Note too that if you suddenly stop adding new blogs/stories etc, then Freshbot will ma ...
Why should my Business Have a Blog?, Alex Chudnovsky, 29 May 14:11 This is all interesting but I think as soon as someone says a wrong word in business blog (say about backlog that company officially refuses to admit to), then PR will get involved ...
Why should my Business Have a Blog?, TristamBielecki, 1 Jun 13:41 I would argue that PR should be involved right from the very beginning.
PR should recognise and emabrce the blogs as they also provide a method to improve customer communicatio ...
Re: Why should my Business Have a Blog?, Alex Chudnovsky, 1 Jun 14:03 Some companies trust their employees more than others, overall I think PR would make sure that not a single word that would deviate from press-release style information will go out ...
Re: Why should my Business Have a Blog?, Loz, 2 Jun 10:08 I agree.
Blogs are personal online diaries. One can't just ad a blog to any site - have the webmaster share his personal thoughts with the rest of the world, for example. My fir ...
Re: Why should my Business Have a Blog?, Dave Chaffey, 2 Jun 16:37 Blogs are personal yes, but if they have multiple contibutors from an organisation in different categories they become more powerful.
The online marketing related blogs that I f ...
Re: Why should my Business Have a Blog?, Alex Chudnovsky, 2 Jun 20:09 On 16:37:41 2 June 2004 Dave Chaffey wrote:
>Blogs are personal yes, but if they have multiple
>contibutors from an organisation in different categories they become more powerfu ...
Re: Why should my Business Have a Blog?, SteveJ, 4 Jun 15:15 >Every way I look at it I can see only downsides of blogs
>in business, at least for majority of companies who can't
>handle the beast.
Like all things technology it depends h ...
Re: Why should my Business Have a Blog?, Alex Chudnovsky, 4 Jun 15:57 I agree that a skillful person can turn business blogging to his/her advantage.
In fact I am going to use it myself...
I was just questioning benefits such as improved position ...
Re: Why should my Business Have a Blog?, Loz, 4 Jun 16:08 A blog script can easily ne adapted for some other, sure, but then it's not a blog anymore. We are talking specifically about employee diaries published on their business' web site ...
Why should my Business Have a Blog?, Tristam Bielecki, 28 May 15:46
, 28 May 19:48
