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Re: Why should my Business Have a Blog?

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Subject:  Re: Why should my Business Have a Blog?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   20:09:57 2 June 2004
 
On 16:37:41 2 June 2004 Dave Chaffey wrote:
>Blogs are personal yes, but if they have multiple
>contibutors from an organisation in different categories they become more powerful.

I think there is an inherent conflict between personal and business matters, which is probably why people often prefer to separate between the two. People come and go, some organisations have 100%+ staff turnover, and because of desire to mitigate risk of peronalities leaving businesses have strategies in place to avoid overly depending on personalities (unless they are people like Bill Gates, but even there dependency is lower than it may look like), and thus I see inescapable conflict. Allowing these personalities to be well known on the web might be beneficial for said personalities (like me even?) , but less beneficial for business.

Just think of headhunting - traffic analysis (in this case blog posts) will allow to target valuable people easily. I remember in 80s some game companies were not even listing programmers in traditional Credits listings for fear of headhunters.

Every way I look at it I can see only downsides of blogs in business, at least for majority of companies who can't handle the beast.
 
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  • Why should my Business Have a Blog?, Tristam Bielecki, 28 May 15:46
    Search engines crave timely and fresh information that is frequently updated. Weblogs (Blogs) provide this type of content and as a result are often indexed more frequently than ot ...
    • Why should my Business Have a Blog?, chrisl , 28 May 19:48
      Quite right - lookout for Google's 'Freshbot' which crawls regularly for new content. Note too that if you suddenly stop adding new blogs/stories etc, then Freshbot will ma ...
    • Why should my Business Have a Blog?, Alex Chudnovsky, 29 May 14:11
      This is all interesting but I think as soon as someone says a wrong word in business blog (say about backlog that company officially refuses to admit to), then PR will get involved ...
      • Why should my Business Have a Blog?, TristamBielecki, 1 Jun 13:41
        I would argue that PR should be involved right from the very beginning. PR should recognise and emabrce the blogs as they also provide a method to improve customer communicatio ...
        • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 1 Jun 14:03
          Some companies trust their employees more than others, overall I think PR would make sure that not a single word that would deviate from press-release style information will go out ...
          • Re: Why should my Business Have a Blog?, Loz, 2 Jun 10:08
            I agree. Blogs are personal online diaries. One can't just ad a blog to any site - have the webmaster share his personal thoughts with the rest of the world, for example. My fir ...
            • Re: Why should my Business Have a Blog?, Dave Chaffey, 2 Jun 16:37
              Blogs are personal yes, but if they have multiple contibutors from an organisation in different categories they become more powerful. The online marketing related blogs that I f ...
              • Re: Why should my Business Have a Blog?, Loz, 2 Jun 16:44
                Sounds like a discussion forum like this one ;) ...
              • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 2 Jun 20:09
                On 16:37:41 2 June 2004 Dave Chaffey wrote: >Blogs are personal yes, but if they have multiple >contibutors from an organisation in different categories they become more powerfu ...
                • Re: Why should my Business Have a Blog?, SteveJ, 4 Jun 15:15
                  >Every way I look at it I can see only downsides of blogs >in business, at least for majority of companies who can't >handle the beast. Like all things technology it depends h ...
                  • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 4 Jun 15:57
                    I agree that a skillful person can turn business blogging to his/her advantage. In fact I am going to use it myself... I was just questioning benefits such as improved position ...
                  • Re: Why should my Business Have a Blog?, Loz, 4 Jun 16:08
                    A blog script can easily ne adapted for some other, sure, but then it's not a blog anymore. We are talking specifically about employee diaries published on their business' web site ...
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