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Why should my Business Have a Blog?

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Subject:  Why should my Business Have a Blog?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   14:11:50 29 May 2004
 

This is all interesting but I think as soon as someone says a wrong word in business blog (say about backlog that company officially refuses to admit to), then PR will get involved and that person is likely to get a reprimand if not outright sack. After that everything posted will have to be sanctioned by PR, and I doubt more people will be willing to post in fear of losing their job.

So, it will be PR Dept who will be responsibel for posting "business blogs", well, I think there is name for that kind of posts already - press releases!

 
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  • Why should my Business Have a Blog?, Tristam Bielecki, 28 May 15:46
    Search engines crave timely and fresh information that is frequently updated. Weblogs (Blogs) provide this type of content and as a result are often indexed more frequently than ot ...
    • Why should my Business Have a Blog?, chrisl , 28 May 19:48
      Quite right - lookout for Google's 'Freshbot' which crawls regularly for new content. Note too that if you suddenly stop adding new blogs/stories etc, then Freshbot will ma ...
    • Why should my Business Have a Blog?, Alex Chudnovsky, 29 May 14:11
      This is all interesting but I think as soon as someone says a wrong word in business blog (say about backlog that company officially refuses to admit to), then PR will get involved ...
      • Why should my Business Have a Blog?, TristamBielecki, 1 Jun 13:41
        I would argue that PR should be involved right from the very beginning. PR should recognise and emabrce the blogs as they also provide a method to improve customer communicatio ...
        • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 1 Jun 14:03
          Some companies trust their employees more than others, overall I think PR would make sure that not a single word that would deviate from press-release style information will go out ...
          • Re: Why should my Business Have a Blog?, Loz, 2 Jun 10:08
            I agree. Blogs are personal online diaries. One can't just ad a blog to any site - have the webmaster share his personal thoughts with the rest of the world, for example. My fir ...
            • Re: Why should my Business Have a Blog?, Dave Chaffey, 2 Jun 16:37
              Blogs are personal yes, but if they have multiple contibutors from an organisation in different categories they become more powerful. The online marketing related blogs that I f ...
              • Re: Why should my Business Have a Blog?, Loz, 2 Jun 16:44
                Sounds like a discussion forum like this one ;) ...
              • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 2 Jun 20:09
                On 16:37:41 2 June 2004 Dave Chaffey wrote: >Blogs are personal yes, but if they have multiple >contibutors from an organisation in different categories they become more powerfu ...
                • Re: Why should my Business Have a Blog?, SteveJ, 4 Jun 15:15
                  >Every way I look at it I can see only downsides of blogs >in business, at least for majority of companies who can't >handle the beast. Like all things technology it depends h ...
                  • Re: Why should my Business Have a Blog?, Alex Chudnovsky, 4 Jun 15:57
                    I agree that a skillful person can turn business blogging to his/her advantage. In fact I am going to use it myself... I was just questioning benefits such as improved position ...
                  • Re: Why should my Business Have a Blog?, Loz, 4 Jun 16:08
                    A blog script can easily ne adapted for some other, sure, but then it's not a blog anymore. We are talking specifically about employee diaries published on their business' web site ...
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