Re: Fake Traffic, Banner Impressions, False Click Through Rates

Companies like Google, Overture etc refuse to disclose their anti-fraud methods, perhaps justifiably but lets be honest here - they have serious conflict of interest, especially companies which derive majority of revenues from PPC activity.

I think there will be a big re-evaluation of pay-per-click activities ultimately concentrated on _real_ profits (confirmed shipped sales less fraud, returns etc) achieved by using various pay per click activities.

Naturally PPC providers won't like it because many of them will consider that its job of the target site to convert leads into sales. They might not like it, but at the end of the day "He who pays the piper calls the tune" - people pay more and more attention to ROI these days, so if clicks do not actually perform (based on confirmed orders, less returns, fraud etc), then a lot of activity will be abandoned.