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Re: Are there any useful benchmarks, when you don't use cookies?

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Subject:  Re: Are there any useful benchmarks, when you don't use cookies?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   11:59:14 20 May 2004
 
> Our findings were that IP/Browser based results were more
> likely to be wrong than right and in the absence of cookie or
> log-in based data then the only numbers worth looking at are
> from other back end systems such as unique log-ins,
> registrations, brochure requests / downloads and sales data.

The number you suggest to look at are "actions" that can and should be used to calculate conversions, however before you do that you still need to put at least an estimate on traffic.

IPs are far from ideal, but in this situation however we specifically do not have cookies, and I think its far better to have a grasp of traffic levels using not-so-accurate IPs than completely ignore that data and focus only on end results.

There is no single fool proof method of counting number of genuine visits or unique visitors - all methods are not ideal and they differ by (possibly variable from case to case) effectiveness.
 
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