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Are there any useful benchmarks, when you don't use cookies?

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Subject:  Are there any useful benchmarks, when you don't use cookies?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   17:02:26 19 May 2004
 
>I know these doesn't leave many options, but what would be
>the best to choose, number of hits or number of
>registrations over a period of time..?

I'd recommend to avoid using hits (this is not just page but also every image on a page) completely for anything but low level technical analysis for the purpose of bandwidth counting and some other things.

Number of "unique visitors" (based on IP addresses which is not ideal) can still be calculated and so long as have critical mass of people it might just be okay-ish - at least for B2C sites.

I'd use number of registration for the purpose of conversion calculation - this assumes that primary objective of the site in question is to get people registered.

To wrap it up - I am amazed that for some reason it is not possible to get cookies working - it is really a trivial technical task to get at least a session cookie operational and logged.
 
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