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re: clicks to visitors

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Subject:  re: clicks to visitors
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   15:25:07 19 May 2004
 
To quickly answer original question - it depends and can be well over 90%, on the same token it can be next to zero.

I think it would be more beneficial to look at clicks that not only technically lead to target site, but also at duration on that page and/or any further actions. Numbers for those would differ a lot and I would not be surprised to see that 20-80% who clicked through dropped out on the same page within few seconds - after click is registered on site, but before page is loaded (as an example).

A number of reasons would affect that number but I think the level of relevance (reflecting how good targeting was) would be the most important one - even if your site is not accessible (down) then given sufficient desire of people to reach it (say read latest mobile phone review) then a new attempt will be made to click on link that did not work.

On the other extreme all those tricks used by unscrupulous companies to drive "traffic", that for all intents and purposes is fake, will result in extremely low percentage of productive clicks.

Alex
http://www.majestic12.co.uk
 
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  • clicks to visitors, simona1, 19 May 14:20
    Apologies if this is a bit janet and john but... I need to get some industry benchmarks for the ratio between clicks and visits - ie of 100 people who click on a banner ad how man ...
    • RE: clicks to visitors, Ashley , 19 May 14:50
      Hi Simon According to our research last year (see Online Marketing Benchmarks) around 80% of clicks arrive. 2 things I'd add which are worth considering: 1. "Click Fraud ...
    • re: clicks to visitors, Alex Chudnovsky, 19 May 15:25
      To quickly answer original question - it depends and can be well over 90%, on the same token it can be next to zero. I think it would be more beneficial to look at clicks that n ...
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