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E-consultancy interview: Google and Overture on contextual PPC advertising

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Subject:  E-consultancy interview: Google and Overture on contextual PPC advertising
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   13:25:21 18 May 2004
 
> # Kate Burns, UK MD of AdSales, Google:
> We have worked with a large sample set of our advertisers,
> SEOs and a senior economist from UC Berkeley, to gather
> data comparing conversions between search ads and content
> ads.

I'd like to know why is it Google is not allowing participants in AdSense program (for which they pay!) share vital statistics such as CTRs, conversions etc!

It amazes me that in at the age of information on fingertips one has to rely on case studies and select statements from people who may or may not have been influenced by their relationship with Google.

Remember - this is not a beta test during which it might not be wise to share information on a product that is not quiet ready, this is a production version of service! Google wants to be "not evil" but this sort of restriction is so typical of Microsoft and others who even prevent people from publishing benchmarks of software that those people paid money for!

No offence to Google's staff and "a senior economist from UC Berkeley" but I would trust data submitted by 1,000s of participating webmasters on sites such as WebMasterWorld.com.

Pardon me for being negative - not having a good day :(

regards,

Alex
 
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