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No future for 'portals'?

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Subject:  No future for 'portals'?
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   13:12:55 7 May 2004
 
On 12:36:32 7 May 2004 Loz wrote:
>I think portals that have managed to establish themselves
>thanks to the strength of their products do have a future.
>Yahoo is a good example.

I think that portals are living on borrowed time from back the days when people came online and obtained email address that they don't want to change - this certainly helps Yahoo and MSN (via HoTMaiL). These two are now going into searching because they (I think) understand that search engine on servers became something similar to what browser is on desktops.

In my view number of people going direct to sites of interest is on increase thanks to search engines, and advertising migrated from banners on portals to targeted words on search engines. In fact many portals that I come across with seem to survive on being meta-search engines or something very closely related to those, because this is where the money are.

How useful portals? Well, Yahoo and MSN have got some features, so I think they can be okay, however a lot of new entrants in my view offer nothing apart from ability to spam search engines with pages that are listing of their advertisers.
 
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  • No future for 'portals'?, Ashley , 18 Jun 11:19
    I read with interest Alex Kovach's piece in New Media Age this week. He is Managing Director of Lycos UK & Ireland. He was talking about the whole access provider versus conten ...
    • No future for 'portals'?, TallTroll, 20 Jun 15:29
      First, I more or less agree with your assessment of the dial up provision market. I don't think that mobile access will be massive in the short / medium term. All a mobile phone do ...
      • RE: No future for 'portals'?, Ashley , 20 Jun 16:02
        You are right about what the majority of users are like at the moment. But I'm thinking longer term - not that much longer, perhaps 5 years. I'm seeing AOL users increasingly enjoy ...
      • No future for 'portals'?, Alex Chudnovsky, 7 May 11:15
        On 15:29:19 20 June 2003 TallTroll wrote: > For instance, consider that "www.yahoo.com" > and "www.hotmail.com" are 2 of the most popular search > terms. Now, why would you g ...
        • No future for 'portals'?, Loz, 7 May 12:36
          I think portals that have managed to establish themselves thanks to the strength of their products do have a future. Yahoo is a good example. I think they have done a great job to ...
          • No future for 'portals'?, Alex Chudnovsky, 7 May 13:12
            On 12:36:32 7 May 2004 Loz wrote: >I think portals that have managed to establish themselves >thanks to the strength of their products do have a future. >Yahoo is a good exampl ...
    • No future for 'portals'?, ArangoSam, 6 May 16:42
      I also agree that the market will be broken-up in more or less the same way as in your last assessment. What I would like to propose, however, is that to get a clearer picture o ...
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