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Search Engine Optimisation - researching and buying links

 
..and another Google related tip for identifying sites to link to you.

Use www.googlealert.com to notify you of when your brand or related keywords is mentioned on another site (but not necessarily linked to). The you can contact site owner with a view to arranging a link with your preferred key phrases incorporated.

Google itself has just launched a similar tool in Beta:
www.google.com/webalerts

Of course, both tools are useful for 'reputation management' anyway.

Dave Chaffey
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Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
 
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