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Gmail and the implications for contextual advertising / Search Engine Marketing

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Subject:  Gmail and the implications for contextual advertising / Search Engine Marketing
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   17:34:19 13 April 2004
 
On 14:28:59 13 April 2004 Ashley wrote:

>Of course there is e-mail spam but it seems pretty unlikely that > Google will allow Adwords to be served into spammers e-
> mails.

Interesting you say it Ashley, but I in order for Google to do that they will have to actually know what is spam and what is not - there is no fool proof universally acceptable method to do that (due to spam mutations) and thus I see no reason to believe that Google will not serve AdWords on spam. In fact I think there will be new kind of spam designed to increase CTRs on certain ads for commission. Remember that Google could not solve problem of search engine spamming despite years of experience in the field.

Privacy concerns are very serious - you can NOT delete your own mail! In fact your mail becomes (in a way) property of Google and God knows what will be done to it. Personally I don't buy idea that only automated tools will "look" at the data. Imagine some malicious spammer emailing everyone illegal photographs, even if you delete them immediately they will be stored on Google's servers thus implicating you in crime you can't prove you did not commit. Technically speaking mere fact of opening email (and images will be stored on your PC in form of cached files) is illegal on its own but now GMail will make sure its all replicated and stored for future analysis. Is not that great?

Add to this inevitability of encrypted emails which would kill the idea of targeting by content (even if it works) completely where as search engines will stay.
 
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