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Online Media Planning tools?

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Subject:  Online Media Planning tools?
Author:   alexczaj:   view profile | all posts by this author | add to favourites
Date:   16:23:09 13 April 2004
 
Take a look at atlasDMT; they had an interesting idea of compiling various marketer's data and views on media properties into their ad planning engine--looked mighty US centric last time I saw it but it was quite a few months ago.

As nice as a planning tool would be, some sort of 3d party confirmation that I received what I bought, a la BARB for TV, would be way nice as well.

On 10:54:21 13 April 2004 david shaw wrote:
>Nice one.
>
>Gap identified now we just need to fill it.
 
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  • Online Media Planning tools?, Ashley , 13 Apr 06:42
    What do people use for planning media buying online at the moment? There aren't any industry standard tools or resources that I'm aware of? A large telco recently asked me where ...
    • Online Media Planning tools?, david shaw, 13 Apr 10:54
      Nice one. Gap identified now we just need to fill it. ...
      • Online Media Planning tools?, alexczaj, 13 Apr 16:23
        Take a look at atlasDMT; they had an interesting idea of compiling various marketer's data and views on media properties into their ad planning engine--looked mighty US centric las ...
    • List of Online Media Planning tools, Ashley , 22 Apr 07:08
      To answer my own question a little on online media planning tools, there are the following to consider: 1. DoubleClick MediaVisor http://www.doubleclick.com/us/products/campaig ...
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