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Online Media Planning tools?

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Subject:  Online Media Planning tools? Ashley Friedlein - Favourite
Author:   Ashley :   view profile | all posts by this author | add to favourites
Date:   06:42:56 13 April 2004
 
What do people use for planning media buying online at the moment? There aren't any industry standard tools or resources that I'm aware of?

A large telco recently asked me where they would find information on which UK websites are most popular/influential for the following age groups: under 15's; 16-18's; 19-24's. Where would you go to get this kind of data?

There's ABCe's data, of course, (at http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abcedata&type=search&p=&menuid=abce_database|search) but that doesn't include demographic information - or, at least, not always and the database is not searchable by age range.

There's also the Mediatel informatio (http://www.mediatel.co.uk/mediatel_new/home/html/main_sectionnew.cfm?uid=040413062838&homesection=newmedia&leftmenutype=what) - do people use this?

Centaur used to have a product called Omega, I seem to remember, but that seems to have gone by the wayside?

I've looked for this information before with no luck so any pointers gratefully received. If there is no such thing, surely there is a gap in the market?
 
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  • Online Media Planning tools?, Ashley , 13 Apr 06:42
    What do people use for planning media buying online at the moment? There aren't any industry standard tools or resources that I'm aware of? A large telco recently asked me where ...
    • Online Media Planning tools?, david shaw, 13 Apr 10:54
      Nice one. Gap identified now we just need to fill it. ...
      • Online Media Planning tools?, alexczaj, 13 Apr 16:23
        Take a look at atlasDMT; they had an interesting idea of compiling various marketer's data and views on media properties into their ad planning engine--looked mighty US centric las ...
    • List of Online Media Planning tools, Ashley , 22 Apr 07:08
      To answer my own question a little on online media planning tools, there are the following to consider: 1. DoubleClick MediaVisor http://www.doubleclick.com/us/products/campaig ...
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