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Top Ten Strategic E-marketing issues today and tomorrow

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Subject:  Top Ten Strategic E-marketing issues today and tomorrow
Author:   inovolve:   view profile | all posts by this author | add to favourites
Date:   12:19:26 31 March 2004
 
I jumped on the RSS bandwagon about 3 months ago - it has totally transformed the way that I use the web and gather information.

And I would certainly not consider myself a geek , sorry early adopter!

There are a number of reasons why I have wholeheartedly been transformed into a "news on anything that interests me junky":

- Ease of use. I use the Newsgator RSS aggregator that sits in Outlook. This provides a menu icon in IE that means when I see a site that I like and it has the RSS icon visible, I click on the Newsgator icon in IE, it then automatically gathers the data and subscribes me to the feed. Updates then automatically come through into a specific folder in Outlook.
- It's easy to get a wide range of topics sent to me. I am currently subscribing to c.100 feeds and it has amazed me as to the cornucopia of information that flows from these rich and diverse sources
- It's even easier to keep upto date. I don't have to read the full article, I get the headlines sent through and if they interest me then I dive off to read. It means that I can keep upto date on 100+ feeds - I couldn't keep upto date on 100+ newsletters.

I am surprised that marketers are not seeing response levels dropping, In the last week I have had 3 newsletters move from sending me a html version to emailing me a hyperlink to the website - why? because of the c**p that's flying round in the ether and ending up unwanted in my inbox.

That now means extra work for me having to click through - not smooth, and one more hurdle that I just don't need.

Whilst RSS maybe <1%, it' sure got some mainstream followers - the BBC for instance, even Amazon have adopted the technology. Just because MS are behind the 8ball doesn't make it niche.

As your initial post topic is about e-marketing issues for today AND tomorrow, surely with RSS and blogs being so close to a tipping point, they should warrant some inclusion, if for no other reason to flag a potentially huge future opportunity.

email was <1% once.
 
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